Comments on: Notes on customer acquisition and viral marketing from First Round Capital CEO Summit

By: GallagherEli

GallagherEli — Sat, 14 Aug 2010 05:02:49 +0000

Making money from ads on the web is a balancing act. Always, you are trying to maintain the highest possible CPM while still filling out your inventory.

By: Viral videos

Viral videos — Tue, 20 Jul 2010 16:05:13 +0000

We all know that viral marketing had created a big impact on the internet marketing world, viral marketing is a marketing techniques which uses pre-existing social networks in order to achieve marketing objectives like product sales by self-replicating viral processes.

By: dearpurses

dearpurses — Fri, 16 Jul 2010 08:24:01 +0000

small installer vs all-at-once. size of download. http://www.dearpurses.com/

By: dearpurses

dearpurses — Sun, 13 Jun 2010 20:08:37 +0000

i also love to see this video too. http://www.dearpurses.com/

By: popupbooster

popupbooster — Mon, 05 Apr 2010 13:35:20 +0000

In Saas/Enterprise cold calling is still one of the major customer acquisition methods.

By: popupbooster

popupbooster — Mon, 05 Apr 2010 06:35:20 +0000

In Saas/Enterprise cold calling is still one of the major customer acquisition methods.

By: TJ Corruthers

TJ Corruthers — Sun, 21 Feb 2010 10:34:38 +0000

We must remember PPC is temporary while SEO is forever, SEO is an important factor of viral marketing

By: Gary Gil

Gary Gil — Thu, 11 Feb 2010 17:13:59 +0000

Andrew, great post! I'd love to see the video of your presentation. Will it be available?

By: brezina

brezina — Wed, 10 Feb 2010 21:16:59 +0000

Andrew – thanks for leading this session. I enjoyed. My favorite part was “Optimize your funnels by brainstorming levers”

It'd be great to create a giant list of these levers. I think i'm going to blog my list. The one I was surprised you had and that we've thought about (but never tested) is the filename. That can be huge for downloadable software. Drop off between download and install is high in the funnel and can often be 10-50% depending on channel.

Thanks for posting.

By: duncan_m

duncan_m — Tue, 02 Feb 2010 17:58:37 +0000

Great post.

By: Richard Jordan

Richard Jordan — Mon, 01 Feb 2010 19:39:13 +0000

Another great post Andrew… we're in optimization mode now we've done a lot of basic learning about our customers through our minimum viable product over the last few months… your tips have been a great help.

By: stephanwehner

stephanwehner — Mon, 01 Feb 2010 04:32:42 +0000

Thanks … Your notes are much easier to read than the usual slide show — Stephan

By: Mohan Arun L

Mohan Arun L — Mon, 01 Feb 2010 03:45:53 +0000

For anyone who is interested.. until Andrew has more time to elaborate on his brain map Refr: The six principles of influence as developed by Robert B. Cialdini in his book Influence: 'The Psychology of Persuasion' are Reciprocity, Commitment & Consistency, Social Proof, Liking, Authority and Scarcity. It is widely used as a reader in persuasive marketing. Another of his recent books is summarized here - http://www.moskalyuk.com/blog/yes-50-scientific.... Andrew, when you are developing points for talking like these, you may want to use a mind map. It looks more sophisticated and impressive!