Comments on: Minimum Desirable Product

By: coreybiggs

coreybiggs — Thu, 22 Jul 2010 23:29:35 +0000

Great incite! I wish i knew this three years ago minimum desirable product. Thank you for defining the metrics and knowledge. The cure to a bad illness is knowledge thanks for the cure .

By: coreybiggs

coreybiggs — Thu, 22 Jul 2010 23:25:46 +0000

Great article on minimum desirable product, wish i knew this definition three years ago and how to test those defined metrics would have been great incite. thanks for teaching , learning is the cure.

By: Frederico Guth

Frederico Guth — Sat, 19 Jun 2010 08:24:51 +0000

Great Post! I have been reading everything from Eric Ries and Steve Blank these days.. I really liked the difference you made on what is desired and/or feasible. But, don't you think that maybe what Ries proposes as a MVP is the Minimum Desidered and Feasible Product?

By: tommy payne

tommy payne — Tue, 27 Apr 2010 10:57:10 +0000

hey andrew: i just love the focus on 'minimal'. what trips up so many startups and i see this all the time sitting at pivotal labs, is feature creep because the founder has no idea where to stop. he thinks that if he builds and builds, he can sustain his fundraising on the promise of this 'killer' product he's developing. its like crack… except that he's not addicted to the consumer's needs, but to those of some other constituents, who really have no bearing on the viability of his / her product… (this used to be me, of course)

of course, this is happening a whole lot less nowdays…

By: tommytoyz

tommytoyz — Tue, 27 Apr 2010 03:57:10 +0000

of course, this is happening a whole lot less nowdays…

By: bobmacneal

bobmacneal — Fri, 23 Apr 2010 17:22:04 +0000

I'm all about how language frames perception (cf. George Lakoff). I like the distinctions you make between “Desirable” and “Viable” (i.e., MDP vs MVP).

I'd been familiar w/ Eric Ries' MVP prior to today's lean-startup conference, but had not heard of your MDP idea.

“Desirable” resonates because there's an implicit emotional reaction. To me, “Viable” frames the concept more like a life support system. In the Gladwellian sense, we're trying to spark viral movements. Emotions, Desires, & Notions not logic drive movements, so “desirable” is a better way to frame the concept.

By: China Wholesale Shoes

China Wholesale Shoes — Tue, 16 Mar 2010 05:58:31 +0000

probably fit into your “Minimum Feasible Product” category, where they probably should have launched with an MDP instead:

By: Bharath

Bharath — Fri, 18 Dec 2009 22:19:03 +0000

Andrew, great post – absolutely fantasitc concept that you have brought out – MDP –> MVP, and more so feasibility –> desirability –> viability, I guess these are three core dimensions of any product concept.

I feel there at some point after the viability there is also “marketability” – may be this is part of vaiability itself, but in some cases, the business is viable, but marketability depends on time.. Like for ex: solar appliances in India – absolutely feasible, desirable by consumers in villages, a viable business model with even great margins, but the challenge is marketability to masses.

A fantastic model that you have brought out, I would be definitely using this framework for the product that we are building…

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uggs outlet — Thu, 17 Dec 2009 04:58:34 +0000

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By: shokuwamoto

shokuwamoto — Fri, 11 Dec 2009 18:15:42 +0000

Thanks for the great post. I kind of agree but kind of disagree. The main issue I have is that "Minimum Desirable Product" is just too hard for people to get their heads around. So am I trying to build something that kind of kicks ass? Kicks ass minimally?

My thoughts grew too long for the comment section so I wrote them up here.

By: Lincoln Nguyen

Lincoln Nguyen — Thu, 10 Dec 2009 16:00:44 +0000

A lot of it also has to do with what you are as a startup. Are you 1. bringing a new product to an existing market 2. bringing a new product into a new market 3. resegmenting a market so you become the low cost leader 4. resegmenting a market so you can become a niche leader
Each category will respond to the questions of MVP and MDP differently.

By: Joseph Kim

Joseph Kim — Thu, 10 Dec 2009 06:31:11 +0000

Nice blog post. I like the distinction between MDP, MVP and MFP.

By: Andrew Ilardi

Andrew Ilardi — Wed, 09 Dec 2009 17:23:55 +0000

MVP Vs. MDP is a great way to conceptualize & direct business efforts. But I do think that the magical money box is both MVP & MDP

By: theschnaz

theschnaz — Tue, 08 Dec 2009 13:06:08 +0000

I think we're starting to spit hairs in the lean startup/CDP world. All services needs to be desirable on some level. I don't see the difference between a MDP and MVP. I also reject smoke tests as MVPs.

If you take the startup marketing for pirates metrics, you'll see things that measure desirability in the funnel: sign ups, likes, retweets, etc.

Too much emphasis is placed on landing pages and adwords as a MVP. I wouldn't even call that an MVP because it's not a product; it's a smoke test. You're gaging the reaction to an offer; if the reaction is positive, you've got to build the product, which has tons of different challenges. After a positive smoke test, you can't really say you've validated your product.

By: theschnaz

theschnaz — Tue, 08 Dec 2009 12:58:24 +0000

For people who are semi-new