It can be done, but I don't see any of the current players in the industry as doing it. There is too much low hanging fruit with the spray and pray approach.

They'll do to leadgen what they are doing with bad actor apps and advertisers.

I bet you guys have 6 months to figure it out, max.

I think you are probably logged in via Facebook for Disqus and there's something weird there. Might want to try the Twitter OAuth instead.

Thanks for the comment

I appreciate many of your points about bundling, but I don't think that bundling itself is at the heart of the debate Arrington has ignited.

In a bundle, or any other kind of offer made on or off line you can legitimately represent the terms and conditions of your offer, or you can be sleazy and deceptive. Asking a customer, “would you like fries with that?” and selling them fries if they respond positively is very different than asking someone if they want to receive an SMS notification and not disclosing that you are signing them up for a $10/month subscription service.

As I read him, Arrington is upset about deceptive business practices, not bundling as a whole.

i think arrington's point was not that bundling or offers in general were bad, but rather that the current networks seem overrun by misleading offers that result in users getting billed for things they had no idea were headed their way. and the problem is that if scams monetize better than legit offers, they outprice (or at least make things much more expensive for) those advertisers.

the analogy might be charles schwab selling shares of bernie madoff's fund (if they knew it was a ponzi scheme at the time)

Cheers,
@mytweetmark