Comments on: 5 crucial stages in designing your viral loop

By: Tim_Mukata

Tim_Mukata — Wed, 30 Jun 2010 18:50:28 +0000

Just gettig into the viral marketing stuff…so wont comment much except that i like your post. On the funny picture, couldn't help but to improve on it…infinitely…”You are not just wrong. You are wrong at every conceivable scale of resolution including infinity. Zooming in on any part of your worldview finds beliefs infinitely more wrong as your entire worldview…”

By: ElangoPrasiddhi

ElangoPrasiddhi — Thu, 22 Oct 2009 12:29:31 +0000

Incollege right now will read this latter

regards
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By: openkinga

openkinga — Thu, 22 Oct 2009 11:16:40 +0000

i added this to my collge report

regards
leabs
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By: Joseph T. Dager

Joseph T. Dager — Sat, 10 Oct 2009 01:37:36 +0000

One of the best summaries that I have seen on the subject of going viral. Sounds very similar to the lean processes of PDCA – Plan Do Check Act. However, very well put in industry terms. I like it!

By: The Daily Reviewer

The Daily Reviewer — Wed, 30 Sep 2009 01:57:49 +0000

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By: huang

huang — Sat, 26 Sep 2009 04:39:32 +0000

By: huang

huang — Sat, 26 Sep 2009 04:33:26 +0000

By: Andrew Chen

Andrew Chen — Thu, 24 Sep 2009 01:41:31 +0000

I think you need hundreds to enter the funnel or more, but it depends on the level of differences between a test candidate and its alternatives (I'll leave the math to someone else, but you can read about this discussion in “landing page optimization” books/posts). So usually that means dozens of users per day so that experiments close in a few days.

One advantage of early optimizations is that the differences are often quite high, and thus you can use smaller datasets to show differences. When the differences are smaller, and/or the response rates are lower, then you need more data run over more days.

By: John Vars

John Vars — Wed, 23 Sep 2009 15:56:42 +0000

Great post Andrew. Very helpful.

In your experience what sort of traffic do you need in absolute numbers at step 3 to really validate whether this is working or not? $50/day can mean very little or a lot of traffic depending on your product/vertical. Would you recommend tens, hundreds or thousands of users to enter the funnel for a valid analysis?

Thanks,
John
Dogster

By: Andrew Chen

Andrew Chen — Wed, 23 Sep 2009 14:13:46 +0000

I think doing a pivot – when, how – is one of the hardest choices to make in here. This discussion probably deserves a full blog post, but I find there's often a point in optimizing products where you're stuck and can't find anything beyond small improvements – then it's often time to try a new market position or value proposition rather than shifting pages and buttons around.

By: zantay

zantay — Wed, 23 Sep 2009 14:10:05 +0000

Andrew, I'm going to need some time to digest this, good stuff

By: David Binetti

David Binetti — Wed, 23 Sep 2009 14:06:59 +0000

The pivot in stage four is the one that will be the toughest. Setting out the Customer Development hypotheses in advance might help gauge when it's time to do a full iteration.

Great post — and super-funny picture!