@andrewchen

New here? Check out my list of featured essays · Blogging roadmap · Ask me anything

Video: Panel on “Monetization and Business Models for Flash Games”

Flash Games Summit
Yesterday I attended the first ever Flash Games Summit which has a bunch of informative sessions and interesting people involved. Thanks to Mochi Media for inviting me!

Monetization panel
I moderated a panel called “Monetization and Business Models for Flash Games” with:

  • Adam Caplan from Super Rewards
  • Kate Connally, AddictingGames
  • Jameson Hsu, Mochi Media
  • Kenny Rosenblatt, Arkadium Games

This was a nice mix of people because it represented a virtual goods-focused payments platform (Super Rewards), an ad network (Mochi Media), a content portal (AddictingGames), and a developer (Arkadium), so there was a variety of interesting viewpoints.

Panel topics
We covered a variety of topics, including:

  • How do the different players (ad network, portal, etc.) make money?
  • What are the biggest factors in driving monetization?
  • What are the differences in monetizing demographics and geographical areas?
  • What kinds of games are more successful at monetization?
  • How are social gaming folks different than flash gaming creators?
  • What are the key metrics they look at?
  • How has the recession changes their business, and how will it affect the industry overall?
  • .. and many more!

Hope you enjoy watching the discussion.

Here’s the video – enjoy!
(click here if you don’t see the embed)

Online TV Shows by Ustream

Like this post?
If you liked this post, please subscribe or follow me on Twitter. You can also find more essays here.

Written by Andrew Chen
March 23rd, 2009 at 12:34 pm
  • raja

    http://www.lumosity.com these guys know how to monetize flash games – across demographics and countries! they have written the book (i.e.the metrics driven system) on monetization.

  • http://andrewchen.typepad.com Andrew Chen

    lol. I should probably flag this as spam. Or at least disqus should build in a flag for “shill” ;-)

  • http://theavidpenguin.wordpress.com Aaron Flood

    Hey Andrew-
    Wondering if you can give me some advice on how to approach developing a unique flash game. If you have the time, I have some real basic/dumb questions haha

    By chance, do you know Craig Johansen from RevScience?

  • esha

    I was searching on google for free online flash games and i found http://www.jhankar.pk/games.html This sites latest and all time favorite flash games from various flash gamers publishers like miniclip, addictinggames,flashgames247 etc

    So i strongly recommend to check both the sites and leave your feedback.

    Thanks

  • http://nichts-zutun.de Langeweile

    I enjoyd the video very well! I own a flashgame website,too and i'm also interested in making money with this. Maybe i'll find some other “models” but this gave me an idea of how things are going… :-)
    Thank you

  • onlinetv

    watch all your favorite TV channels like Sony,ZEE,Star,ESPN,HBO,AXN,surya,asianet,indiavision,kairali,kairali people,kariali we,kiran,Asianet plus etc on http://onlinetv.co.cc

  • http://healthcampus.net Health_Campus

    I just love reading this blogs & articles. It is very interesting.
    Cheers,
    healthcampus.net

  • http://www.sheeparcade.com Free Games

    It looks like a very great event.. I would like to attend this kind of summit..

  • lysk

    I just love reading this blogs & articles. It is very interesting.

  • http://www.flashgamecool.com Funny Flash Games

    Great!

  • tarungupta

    Saltmarch Media is organizing India Game Developer Summit Event in Bangalore. This Summit will be a boost for the Game Developing Industries. It covers the topics like Online Gaming, Gaming Business, Gaming Career, Audio in Gaming, Mobile Gaming, Game Monetizing and Adobe Flash Platform and has 1 day workshop at the end as well. Any one attending this event?

    Register at gamedevelopersummit dot com

  • tarungupta

    Saltmarch Media is organizing India Game Developer Summit Event in Bangalore. This Summit will be a boost for the Game Developing Industries. It covers the topics like Online Gaming, Gaming Business, Gaming Career, Audio in Gaming, Mobile Gaming, Game Monetizing and Adobe Flash Platform and has 1 day workshop at the end as well. Any one attending this event?

    Register at gamedevelopersummit dot com

  • http://www.nicecargames.com Car Games

    I enjoyd the video very well! I own a flashgame website,too and i'm also interested in making money with this. Maybe i'll find some other “models” but this gave me an idea of how things are going… :-)

  • http://www.nicecargames.com Car Games

    I enjoyd the video very well! I own a flashgame website,too and i'm also interested in making money with this. Maybe i'll find some other “models” but this gave me an idea of how things are going… :-)

  • http://www.nicegirlgames.com Girl Games

    I have a question, because i use intense debate. I use blogger platform, and i consider adding disqus comments instead of intense debate: Am i gonna lose my excisting comments (even those on intense debate), when i install the disqus? plz let me know!!

  • msaiwn

    I liked the topic “What are the differences in monetizing demographics and geographical areas?” because I think is very important to understand how these factors interfere and influence the whole perspective.

    Trianz

  • GordonMervin

    You seem like you had some good time at the Flash Games Summit. What got my attention while looking over your material was the fifth topic, “How are social gaming folks different than flash gaming creators?”. Did you come up with an answer based on studies? Or do you just know a lot of people from the gaming industry, so you've just thought of them and come up with an explanation?
    ____________________
    Gordon Mervin – DCCA Diameter

Recent posts

Want more? Featured essays and book recommendations