Andrew Chen

This was so good I had to repost it (via pinchmedia).

Here’s some of the great graphs included in the presentation:

• Downloads per unit time versus price
• # of downloads needed to hit Top 25 and Top 100 list
• Retention curves for free apps
• Retention curves for paid apps
• Retention curves per app category
• Engagement for free vs paid and by category
• Advertising revenue tradeoffs for free versus paid
• Cumulative application runs since first use, by decile

Slides below: