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Great iPhone preso on AppStore retention curves, pricing strategies, engagement metrics, etc.

This was so good I had to repost it (via pinchmedia).

Here’s some of the great graphs included in the presentation:

Downloads per unit time versus price
# of downloads needed to hit Top 25 and Top 100 list
Retention curves for free apps
Retention curves for paid apps
Retention curves per app category
Engagement for free vs paid and by category
Advertising revenue tradeoffs for free versus paid
Cumulative application runs since first use, by decile

Slides below:

iPhone AppStore Secrets – Pinch Media

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Written by Andrew Chen
February 19th, 2009 at 10:09 am

http://tynerblain.com/blog/2009/03/02/viral-product-management/ Scott Sehlhorst

Thanks for sharing this, Andrew! What really interests me as a product manager is trying to understand the differences between those top 10% applications that get the re-use and the ones that don't. One area where the analysis fell short – how much growth (in # users, not just per-user-usage) the top 10% applications had versus the others. I suspect it is a virtuous cycle – the best apps not only get the most usage per user, but also get the most word-of-mouth propagation from those users.

I just wrote about that – http://tynerblain.com/blog/2009/03/02/viral-pro… building on what you referenced here. I'd love to know what you think, as an entrepreneur, about what might have made that “top 10%” different from the other applications.

Thanks again

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