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Great iPhone preso on AppStore retention curves, pricing strategies, engagement metrics, etc.

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This was so good I had to repost it (via pinchmedia).

Here’s some of the great graphs included in the presentation:

  • Downloads per unit time versus price
  • # of downloads needed to hit Top 25 and Top 100 list
  • Retention curves for free apps
  • Retention curves for paid apps
  • Retention curves per app category
  • Engagement for free vs paid and by category
  • Advertising revenue tradeoffs for free versus paid
  • Cumulative application runs since first use, by decile

Slides below:

Written by Andrew Chen

February 19th, 2009 at 10:09 am

Posted in Uncategorized

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  1. Thanks for sharing this, Andrew! What really interests me as a product manager is trying to understand the differences between those top 10% applications that get the re-use and the ones that don't. One area where the analysis fell short – how much growth (in # users, not just per-user-usage) the top 10% applications had versus the others. I suspect it is a virtuous cycle – the best apps not only get the most usage per user, but also get the most word-of-mouth propagation from those users.

    I just wrote about that – http://tynerblain.com/blog/2009/03/02/viral-pro... building on what you referenced here. I'd love to know what you think, as an entrepreneur, about what might have made that “top 10%” different from the other applications.

    Thanks again

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