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Great iPhone preso on AppStore retention curves, pricing strategies, engagement metrics, etc.
This was so good I had to repost it (via pinchmedia).
Here’s some of the great graphs included in the presentation:
- Downloads per unit time versus price
- # of downloads needed to hit Top 25 and Top 100 list
- Retention curves for free apps
- Retention curves for paid apps
- Retention curves per app category
- Engagement for free vs paid and by category
- Advertising revenue tradeoffs for free versus paid
- Cumulative application runs since first use, by decile
Slides below:
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Thanks for sharing this, Andrew! What really interests me as a product manager is trying to understand the differences between those top 10% applications that get the re-use and the ones that don't. One area where the analysis fell short – how much growth (in # users, not just per-user-usage) the top 10% applications had versus the others. I suspect it is a virtuous cycle – the best apps not only get the most usage per user, but also get the most word-of-mouth propagation from those users.
I just wrote about that – http://tynerblain.com/blog/2009/03/02/viral-pro... building on what you referenced here. I'd love to know what you think, as an entrepreneur, about what might have made that “top 10%” different from the other applications.
Thanks again
Scott Sehlhorst
2 Mar 09 at 12:42 pm