Futuristic Play by @Andrew_Chen

Analysis on viral marketing, freemium, and online ads

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Viral marketing
Engagement and design
Freemium and ad monetization
Metrics and targeting
Media and games

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Taking a quick blog vacation…

Comments

BRB!

Here are some of the partially-written drafts I have saved in my Wordpress account – no promises on whether or not I’ll finish them though :)

  • Forget about user engagement – just focus on retention!
  • Launching new product features: Metrics for internal distribution
  • The Joel Test for data-driven decisions
  • Do data-driven models lead to uninspired products?
  • Are websites really better than desktop apps for user acquisition?
  • The social gaming business 101: Lifetime value, cost per acquisition, player retention and lifetime value
  • 5 key factors for increasing retention metrics
  • Dual currencies in virtual economies
  • Elements of every virtual items-based social game
  • How to calculate an ARPU and why it’s important
  • 5 common objections to making data-driven decisions
  • “Yet another ad network?” Why the future of advertising points at more networks, not less
  • Are you building features that no one will use?
  • “OMG I’VE JUMPED THE SHARK”: 10 things to do after the TechCrunch crowd has moved on
  • Learning about retention metrics from retail and catalog marketers
  • Designing social networks: Real friends versus online friends
  • Social gaming and BBS door games: Learning from past casual asynchronous games
  • Why “launching” is old and busted

See you guys in a couple weeks…

Written by Andrew Chen

December 1st, 2008 at 1:31 am

Posted in Uncategorized

  • I look forward to a lot of these posts Andrew. Why not let us vote on them so we can help you prioritize the list?
  • Yikes, Andrew, what a great teaser! :)
  • spanky
    lol "I’VE JUMPED THE SHARK" - a reference to Happy Days and The Fonz...
  • Geoffrey Arone
    Have a good one man, well-deserved!
  • heidiperry
    hey andrew, don't go on too long of a blogging break! Please do "Do data-driven models lead to uninspired products?" and "Why launching is old and busted" next, please! Also, anything in social gaming and learning from past casual asynchronous games... Just the channels have changed, there's still much to learn from previous parallels. Another new suggestion: The Return to Destination: why Distributed only takes you so far" (or similar). Thanks!
  • GKH
    One vote for these topics:
    - The social gaming business 101: Lifetime value, cost per acquisition, player retention and lifetime value
    - Dual currencies in virtual economies
    - Elements of every virtual items-based social game
    - How to calculate an ARPU and why it’s important
    - Designing social networks: Real friends versus online friends
  • Looking forward to this one: Forget about user engagement - just focus on retention! and this one: Why “launching” is old and busted

    Merry X-mas
  • It show us that you know what you are talking about. Dual currencies in virtual economies allowed me to gain +10% of benefits. Let's say I pay sales based on commission with US currencies and I can charge my members in euro or in pound. This is a profitable business opportunity :)
  • faroairporttransfer
    now that really sounds complicaticated i could not get past high school
  • nice article! nice site. you're in my rss feed now ;-)
    keep it up
  • Interesting post. I have stumbled and twittered this for my friends. Hope others find it as interesting as I did.
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