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Video up from Virtual Goods Summit, Metrics for Virtual Goods Businesses: The Whirled Case Study

Virtual Goods Summit videos are up!
Charles Hudson was kind enough to post all the videos from the Virtual Goods Summit from earlier this year, you can see all the videos here.

The talk that Daniel James (of Three Rings fame) and myself gave is embedded below.

Here’s the outline of the content we covered:

Metrics for Virtual Goods

  • Key metrics
    • What is Whirled?
    • What is Puzzle Pirates?
    • Puzzle Pirates Metrics
  • What factors drive LTV?
    • User acquisition metrics
    • Factors that drive acquisition cost
    • Dashboard for user acquisition
  • Customer retention metrics
    • Factors that drive revisit rate
    • Whirled retention cohort %s
  • Virtual Economy overview
    • Dashboard for a virtual economy
    • Lots of graphs
  • Billing payment breakdown
    • Billing fraud
  • Questions and answers

Enjoy!

UPDATE: Mike Gowen put up some photos of the slides here. Mindmaps and more videos from Jussi here.

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Written by Andrew Chen
November 17th, 2008 at 11:54 am
  • Jeremy

    Andrew, do you have the slides for this talk? It's a bit hard to reconcile the video with some of the dashboard and formulas you're talking about.

    Btw, this is a great talk – you and Daniel did a great job explaining how companies should think about revenue, customer acquisition & retention, as well as the commerce models that drive them.

  • http://andrewchen.typepad.com Andrew Chen

    I'll update the blog when the presentation comes up – I think Daniel James will be posting the final version shortly!

  • http://pinayspeak.com/pinaytest/ seotest

    this is going into the fullest advance, thanks for sharing ideas

  • MOHAMMAD

    HI

  • Josh

    Hey Andrew,

    Did you or Daniel ever post the slides from the event? I can't seem to find them, and like Jeremy, would love to take a closer look.

    Thanks again for the great talk.

  • Josh

    Hey Andrew,

    Did you or Daniel ever post the slides from the event? I can't seem to find them, and like Jeremy, would love to take a closer look.

    Thanks again for the great talk.

  • sameerb

    Andrew: Having the slides of this would really help. I cant read the slides from the video.

  • sameerb

    Andrew: Having the slides of this would really help. I cant read the slides from the video.

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