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Poll results are in – what YOU want to read on this blog, revealed!
Poll results are in!
I recently looked at the poll I put up about blog topics – very interesting.
It looks like people are absolutely more interested in analytics and metrics, particularly in user engagement, and much less interested in social gaming, social networks in general, etc. I assume that it’s because for the social stuff, there’s a lot of specific coverage on that in tech blogs like Techcrunch and the like.
I haven’t seen as much stuff out there digging into analytics around engagement/viral in social applications – most of the good analytics out there focuses on e-commerce, etc., so I imagine that the appetite is out there for a more focused analytics conversation.
No love for social gaming
Most interesting to me was that there’s very little interest in social-gaming – it was tied at the bottom with B2B and vertical social networks. I figured that given social gaming’s hotness in the investment (and social networking sector), that it would rank quite high. Good thing I ran this poll!
Anyway, here are all the results below:
| Answer Text | Votes | % | ||||
 |
Analytics and metrics | 69 | 20% |  |
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User retention/engagement | 68 | 19% | |
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Viral marketing | 55 | 16% | |
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Online advertising | 39 | 11% | |
||
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Product management | 39 | 11% | |
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Social network platforms | 30 | 9% | |
||
 |
B2B and vertical social networks | 23 | 7% | |
||
 |
Social gaming | 23 | 7% | |
||
 |
Other… | 5 | 1% | |
||
| TOTAL | 351 |
I'm not surprised at all. Personally, if this was any other writer, I'd vote for Social Gaming, but I think your readers would agree that metrics are where you shine. So keep em coming!
Mike Gowen
10 Nov 08 at 7:26 am
So we've been reading about the success of Obama's online strategy around the Web… Eric R. even states he worked on the campaign. I wonder if the team had a good handle on analytics and metrics? just a thought…
spanky
10 Nov 08 at 9:39 am
Dear god. No love for social gaming. My blog is screwed.
Bret
10 Nov 08 at 1:03 pm
I volunteered for the Obama campaign and they definitely do. Field offices had to report back to the central campaign weekly, giving them a constantly updated view of the facts on the ground.
They turned around those facts to target increasingly specific voter segments as the election approached.
It was an amazing thing to be a part of.
Jesse Farmer
10 Nov 08 at 5:19 pm
I volunteered for the Obama campaign and they definitely do. Field offices had to report back to the central campaign weekly, giving them a constantly updated view of the facts on the ground.
They turned around those facts to target increasingly specific voter segments as the election approached.
It was an amazing thing to be a part of.
Jesse Farmer
10 Nov 08 at 5:20 pm
[deleted]
Jesse Farmer
10 Nov 08 at 6:19 pm
I volunteered for the Obama campaign and they definitely do. Field offices had to report back to the central campaign weekly, giving them a constantly updated view of the facts on the ground.
They turned around those facts to target increasingly specific voter segments as the election approached.
It was an amazing thing to be a part of.
Jesse Farmer
10 Nov 08 at 6:20 pm
Dear god. No love for social gaming. My blog is screwed.
Bret
10 Nov 08 at 9:03 pm
[deleted]
Jesse Farmer
11 Nov 08 at 1:19 am
I volunteered for the Obama campaign and they definitely do. Field offices had to report back to the central campaign weekly, giving them a constantly updated view of the facts on the ground.
They turned around those facts to target increasingly specific voter segments as the election approached.
It was an amazing thing to be a part of.
Jesse Farmer
11 Nov 08 at 1:20 am