Ad rates drop in social networks, music, entertainment

Pretty interesting data:

SAI publishes a post called Ad Rates Dropped 11% In The Third Quarter.

I think this tells you that if you have a direct monetization method for the audience (and context) within social networks, music, and entertainment, this is a great opportunity to pick up users on the cheap. Companies that are selling subscriptions to DVDs, music, etc. will all benefit from this. Games supported by virtual goods and subscription should stand to benefit as well!

Written by Andrew Chen

November 3rd, 2008 at 12:13 am

Posted in Uncategorized

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Hey Andrew
I don't quite follow what you mean by get 'users for cheap' vis a vis the ad rates dropping. Care to explain?
Thanks.

Anonymous

3 Nov 08 at 12:13 am
I just mean that it's much cheaper to buy ads (and thus, buy users) now.

Andrew Chen

3 Nov 08 at 8:51 am
hey guys , just wanted to let you know of my latest discovery ) http://www.deathset.co.uk is the best free music video and lyrics search engine . veery nice

georgezz

24 Jan 09 at 5:25 pm