Comments on: Revenue, ARPU, Funnels, and RPM: My talk from Startonomics on Revenue metrics

By: gargouri2001

gargouri2001 — Tue, 14 Oct 2008 14:56:20 +0000

Nice write up and blog , Thanks for sharing all those good info

best regards
John
http://xtupload.com

By: Andrew Chen

Andrew Chen — Mon, 06 Oct 2008 21:21:58 +0000

I think this is just a simple business rule – you can count the % of people who browse as people who come into the site and expend more than one page. Then the next step could be whether or not they add an item to cart.

By: Phil Webtogs

Phil Webtogs — Sat, 04 Oct 2008 12:33:13 +0000

Really good presentation – thanks for sharing. One bit I couldn't get though was exactly how you measure the % of people are just browsing – any thoughts?

By: billyshipp

billyshipp — Fri, 03 Oct 2008 14:15:17 +0000

Thanks, Andrew. This overview is great. Simple, concise, clear. Very well done.

By: dave mcclure

dave mcclure — Fri, 03 Oct 2008 05:20:31 +0000

terrific presentation andrew… and excellent stuff today!

thanks for making our first Startonomics conference a smashing success

By: Andrew Chen

Andrew Chen — Fri, 03 Oct 2008 04:05:42 +0000

yeah, ad networks, rep firms, and vertical ad networks are all methods of reaching into those brand dollars – but you'll never see the CPM $ figures that are as high as doing it yourself. So it's good to make that transition smoother, but you still need to build your own sales team once you get to the appropriate size.

By: John Ramey

John Ramey — Fri, 03 Oct 2008 04:00:21 +0000

Yeah, thanks for posting. Love the first slide trading floor picture.

You talked about direct sales being an upper tier option for publishers, i.e. when they get large enough to warrant it. There are a few startups working on making the direct sales process more accessible to pubs in the middle tier range.

By: adam

adam — Fri, 03 Oct 2008 00:55:48 +0000

great talk…thanks for posting