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Revenue, ARPU, Funnels, and RPM: My talk from Startonomics on Revenue metrics

Today, I did a talk at Startonomics on revenue metrics, click to see the text summary. The conference was well put together and a lot of fun. I wanted to share the slides as well as the video of my talk below - enjoy!

Revenue: The Internet Wants to Be Free, but You Need to Get Paid (Andrew Chen, Startonomics SF 2008)

View SlideShare presentation or Upload your own. (tags: cpm cpc)

Written by Andrew Chen

October 2nd, 2008 at 7:12 pm

Posted in Uncategorized

Viewing 7 Comments

adam 2 months ago 1 point
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great talk...thanks for posting

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http://www.adambreckler.com

John Ramey 2 months ago 1 point
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Yeah, thanks for posting. Love the first slide trading floor picture.

You talked about direct sales being an upper tier option for publishers, i.e. when they get large enough to warrant it. There are a few startups working on making the direct sales process more accessible to pubs in the middle tier range.

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Andrew Chen 2 months ago 1 point
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yeah, ad networks, rep firms, and vertical ad networks are all methods of reaching into those brand dollars - but you'll never see the CPM $ figures that are as high as doing it yourself. So it's good to make that transition smoother, but you still need to build your own sales team once you get to the appropriate size.

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dave mcclure 2 months ago 1 point
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terrific presentation andrew... and excellent stuff today!

thanks for making our first Startonomics conference a smashing success :)

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http://500hats.typepad.com

billyshipp 2 months ago 1 point
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Thanks, Andrew. This overview is great. Simple, concise, clear. Very well done.

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Phil Webtogs 2 months ago 1 point
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Really good presentation - thanks for sharing. One bit I couldn't get though was exactly how you measure the % of people are just browsing - any thoughts?

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http://www.webtogs.co.uk

Andrew Chen 1 month ago 1 point
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I think this is just a simple business rule - you can count the % of people who browse as people who come into the site and expend more than one page. Then the next step could be whether or not they add an item to cart.

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About Futuristic Play

Hi, my name is Andrew Chen and I'm a San Francisco-based entrepreneur and blogger. My professional background is in online ads, social media, and venture capital.

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