Giving a talk at CommunityNext in 2 days (free spots available for publishers)
I'm giving a talk this Thursday at CommunityNext::Monetize to cover an overview of the ad targeting landscape. Tickets are currently free for publishers with 10 open spots, use the code ANDREW.
The outline of my talk will be…
People not pages:
An introduction to ad targeting
- Targeting = $
How publishers can generate higher CPMs using targeting techniques from demographics, behavioral, geo, etc. - Does it work?
Comparing the performance metrics for brand versus direct response advertisers using studies from Revenue Science and Yahoo campaigns - Social networks suck at monetization
Discussing why social networks traditionally have had low CPMs and driving into issues like 1) low CTRs and what forces generate them, 2) interest versus intent, and 3) ad sales team dynamics
The talk will be about 30 min and should start at 3:30pm.
See you guys there!
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