Comments on: 7 ideas for billion dollar companies in the online ads http://andrewchenblog.com/2008/08/04/7-ideas-for-billion-dollar-companies-in-the-online-ads/ Essays on viral marketing, freemium, and social gaming Sun, 07 Mar 2010 15:07:14 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: Q dub http://andrewchenblog.com/2008/08/04/7-ideas-for-billion-dollar-companies-in-the-online-ads/comment-page-1/#comment-4 Q dub Tue, 05 Aug 2008 00:21:39 +0000 http://andrewchenblog.com/2008/08/04/7-ideas-for-billion-dollar-companies-in-the-online-ads/#comment-4 <p>Very exotic concept with the securitization of ad inventory =) I would guess the biggest barrier to securitization is the lack of fungibility between different ad units. There are simply too many "non-comparable" SKUs out there, unlike say...a futures market where corn is just corn. When every context and CPM rate has it's own SKU, how can you create enough liquidity?</p> Very exotic concept with the securitization of ad inventory =) I would guess the biggest barrier to securitization is the lack of fungibility between different ad units. There are simply too many “non-comparable” SKUs out there, unlike say…a futures market where corn is just corn. When every context and CPM rate has it’s own SKU, how can you create enough liquidity?

]]> By: David Stone http://andrewchenblog.com/2008/08/04/7-ideas-for-billion-dollar-companies-in-the-online-ads/comment-page-1/#comment-3 David Stone Mon, 04 Aug 2008 17:59:04 +0000 http://andrewchenblog.com/2008/08/04/7-ideas-for-billion-dollar-companies-in-the-online-ads/#comment-3 <p>Hey Andrew,</p> <p>I'm Co-Founder of <a href="http://pistach.io" rel="nofollow">http://pistach.io</a> (came here via your tweet), while not a billion $ company (yet) we're starting to do cool things in the 'vertical ad networks' topic.. but, early days!</p> <p>Just thought you'd like to know. DM / skype / email / whatever if you want to know more. Always happy to chat</p> Hey Andrew,

I’m Co-Founder of http://pistach.io (came here via your tweet), while not a billion $ company (yet) we’re starting to do cool things in the ‘vertical ad networks’ topic.. but, early days!

Just thought you’d like to know. DM / skype / email / whatever if you want to know more. Always happy to chat

]]> By: Andrew Chen http://andrewchenblog.com/2008/08/04/7-ideas-for-billion-dollar-companies-in-the-online-ads/comment-page-1/#comment-2 Andrew Chen Mon, 04 Aug 2008 17:18:30 +0000 http://andrewchenblog.com/2008/08/04/7-ideas-for-billion-dollar-companies-in-the-online-ads/#comment-2 <p>testing!</p> testing!

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