Comments on: Online advertising during a recession: 5 key trends for ad-based startups

By: To my first 10,000 blog subscribers: Thank you! | Andrew Chen (@andrew_chen)

Wed, 19 Aug 2009 20:57:14 +0000

[...] Online advertising during a recession: 5 key trends for ad-based startups [...]

By: Coogi

Coogi — Tue, 14 Apr 2009 22:29:55 +0000

i hope to read on you're next blog, This one is a great article, Giving enough relevant information on how to improve brand advertising for beginners and early-starters.

By: Sunglasses

Sunglasses — Sun, 05 Apr 2009 18:39:51 +0000

very useful tips. Simple yet applicable and i think can be of great help for online advertisers.

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By: Brian

Brian — Tue, 13 Jan 2009 13:29:26 +0000

As we are in a recession, I agree you'll see advertisers migrating away from traditional print and media marketing, and towards online marketing. In some industries, I've already noticed a change. I've noticed a significant decrease in the number of sales based flyers that are normally included in the Sunday paper. Companies like Office Max and Office Depot use to send flyers out every week, but now seem to be going to a twice a month schedule in my area.

By: BizzBlogs

BizzBlogs — Wed, 23 Jul 2008 13:21:51 +0000

Yes, recession seems to drive more of advertising budget toward online than the traditional media.

http://bizzblogs.weebly.com

By: Warren Whitlock

Warren Whitlock — Wed, 16 Jul 2008 04:27:08 +0000

Great to hear that competitors may be cutting back, as smart marketers know that most consumers buy in any market.

By: Chris Lunt

Chris Lunt — Tue, 15 Jul 2008 20:09:31 +0000

One of the companies I considered starting this spring was a company to help bring offline advertising online by better reporting (that fit more traditional forms offline advertising used). To see if this idea had legs, I talked to David Siminoff and Scott Sassa, two guys with a better understanding of the TV world to me. They told me to forget. Siminoff says that it's too late to be coming to that game--the TV advertising is alreading moving online, and the channels that will happen through are already in place. Scott wanted to know why I'd do a company that wasn't a personal passion.

In general, I was so sick of building companies around advertising I decided to do something that involved actually charging for a service. I was caught in the first web advertising collapse in 2000, and I wanted to get away from that mercurial industry.

By: Daestr

Daestr — Tue, 15 Jul 2008 07:04:26 +0000

What do u disagree with the article…I mean like the closing point said everything is online now the web is huge market for advertising!!!

By: Shankar Saikia

Shankar Saikia — Tue, 15 Jul 2008 05:21:38 +0000

A COMPANY IN CRISIS DOES NOT CHOOSE RISK

The comment "companies in crisis will start incorporating methods other than the tried-and-true" does not make sense. Whenever any of the companies that I have worked for have had to go through a crisis (either big companies like Oracle or small startups) each became more risk-averse and therefore resorted to the tried-and-true.