Comments on: Obama and McCain: How political marketing has evolved from offline to online

By: jobseekers156

jobseekers156 — Sat, 12 Dec 2009 00:26:44 +0000

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By: jobseekers156

jobseekers156 — Fri, 11 Dec 2009 17:26:44 +0000

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By: jobsalabama

jobsalabama — Thu, 10 Dec 2009 13:03:55 +0000

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By: Swing Trading

Swing Trading — Sat, 21 Nov 2009 08:10:33 +0000

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By: To my first 10,000 blog subscribers: Thank you! | Andrew Chen (@andrew_chen)

Wed, 19 Aug 2009 21:01:52 +0000

[...] Obama and McCain: How political marketing has evolved from offline to online [...]

By: Mail Direct Marketing

Mail Direct Marketing — Fri, 06 Mar 2009 05:11:52 +0000

As far as pure online advertising and marketing the story is IMO why hasn't politics evolved in a way that leverages the most advanced marketing technologies and strategies?

By: Slate on split testing in the McCain and Obama campaign (robo-calling versus text messaging) | Futuristic Play by @Andrew_Chen

Wed, 29 Oct 2008 15:01:36 +0000

[...] Quantitative marketing in politics There was recently an article in Slate on the topic of the effective of robo-calling versus text messages, and discusses in some detail the ways that A/B testing is used in the political world. I previously wrote about a similar topic in my blog post Obama and McCain: How political marketing has evolved from offline to online. [...]

By: Jesse Farmer

Jesse Farmer — Tue, 01 Jul 2008 16:23:21 +0000

Jonathan,

I don't think it's overblown. I volunteered for the campaign during the primaries as a precinct campaign and software engineer. It's disorganized, but there's a conscious awareness of the internet and what it means.

Yes, the technology is like five years behind the times, but in a campaign you're moving at light-speed with a bunch of people with a wide range of skills and competencies, all the while trying to physically organize people across 3.8 million square miles.

Also, Chris Hughes, one of the founders of Facebook, is responsible for a large part of Obama's social media strategy.

By: Jonathan Mendez

Jonathan Mendez — Tue, 01 Jul 2008 13:50:31 +0000

Andrew,

Yes it has evolved but I think this the media has overblown the web savvy, acumen and expertise involved since it makes a nice story.

I worked on the periphery for 2 big name campaigns during primary season and got some insight into their Display, SEM, landing pages, site back-ends, targeting and optimization systems and came away very, very unimpressed.

Yes, the social media stuff gets some traction, but as far as pure online advertising and marketing the story is IMO why hasn't politics evolved in a way that leverages the most advanced marketing technologies and strategies?