Comments on: Poll: How do you launch a new product or service? http://andrewchenblog.com/2008/06/29/poll-how-do-you-launch-a-new-product-or-service/ Essays on viral marketing, freemium, and social gaming Wed, 25 Aug 2010 18:25:48 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Jay (konsulted.com) http://andrewchenblog.com/2008/06/29/poll-how-do-you-launch-a-new-product-or-service/comment-page-1/#comment-74 Jay (konsulted.com) Mon, 30 Jun 2008 20:41:31 +0000 http://andrewchenblog.com/2008/06/29/poll-how-do-you-launch-a-new-product-or-service/#comment-74 <p>Andrew,</p> <p>Besides the useful comments on this post, can you list your thoughts on how it should be done?</p> Andrew,

Besides the useful comments on this post, can you list your thoughts on how it should be done?

]]> By: Dan. http://andrewchenblog.com/2008/06/29/poll-how-do-you-launch-a-new-product-or-service/comment-page-1/#comment-73 Dan. Mon, 30 Jun 2008 18:36:59 +0000 http://andrewchenblog.com/2008/06/29/poll-how-do-you-launch-a-new-product-or-service/#comment-73 <p>Andrew, we've actually done both for our service at www.loudappeal.com. We basically created a set of communitizing widgets that get auto-injected on a supported blog platform, or a site, and the click through on the widgets takes you to the destination site. The point was to be as distributable and embeddable as possible and add all the meat into the widgets before beefing up the destination site with a set of more destination-site-like services. Our challenge will be to become viral across sites.</p> Andrew, we’ve actually done both for our service at http://www.loudappeal.com. We basically created a set of communitizing widgets that get auto-injected on a supported blog platform, or a site, and the click through on the widgets takes you to the destination site. The point was to be as distributable and embeddable as possible and add all the meat into the widgets before beefing up the destination site with a set of more destination-site-like services. Our challenge will be to become viral across sites.

]]> By: Shayan Zadeh http://andrewchenblog.com/2008/06/29/poll-how-do-you-launch-a-new-product-or-service/comment-page-1/#comment-72 Shayan Zadeh Sun, 29 Jun 2008 23:29:37 +0000 http://andrewchenblog.com/2008/06/29/poll-how-do-you-launch-a-new-product-or-service/#comment-72 <p>It really depends on the nature of your product. A couple of questions that might help in making a decision are</p> <p>- is your product a network good? Do you need many users for it to be even moderately useful? If that's the case starting your destination site without a major marketing/acquisition push is going to have a tough time in getting traction.<br /> - is your product viral in nature? These days many people think that just releasing something on social networks equals many users flocking to your app/destination. If your product is not naturally viral (or if you don't make it such) launching on social networks doesn't help you much. Just look at growth rate of 99% of applications on Facebook and you will see what I mean :)<br /> - Do you want to establish a relationship with "your users" or are you just after eyeballs. Most applications are social network fail at creating a brand and subsequently a strong relationship with their app users (I really wouldn't call them my users if all I know about them is their Facebook uid).<br /> </p> It really depends on the nature of your product. A couple of questions that might help in making a decision are

- is your product a network good? Do you need many users for it to be even moderately useful? If that’s the case starting your destination site without a major marketing/acquisition push is going to have a tough time in getting traction.
- is your product viral in nature? These days many people think that just releasing something on social networks equals many users flocking to your app/destination. If your product is not naturally viral (or if you don’t make it such) launching on social networks doesn’t help you much. Just look at growth rate of 99% of applications on Facebook and you will see what I mean :)
- Do you want to establish a relationship with “your users” or are you just after eyeballs. Most applications are social network fail at creating a brand and subsequently a strong relationship with their app users (I really wouldn’t call them my users if all I know about them is their Facebook uid).

]]> By: Tom Clarkson http://andrewchenblog.com/2008/06/29/poll-how-do-you-launch-a-new-product-or-service/comment-page-1/#comment-71 Tom Clarkson Sun, 29 Jun 2008 23:18:45 +0000 http://andrewchenblog.com/2008/06/29/poll-how-do-you-launch-a-new-product-or-service/#comment-71 <p>You need an option for both at once - while the standalone site is the most important part and what we are developing first, the social network apps are really important for bringing users to the site, so can't be left until too much later. We plan to have both available at launch. </p> You need an option for both at once – while the standalone site is the most important part and what we are developing first, the social network apps are really important for bringing users to the site, so can’t be left until too much later. We plan to have both available at launch.

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