Comments on: Data portability: Is the social network data you’re hoarding treasure or trash? http://andrewchenblog.com/2008/06/01/data-portability-is-the-social-network-data-youre-hoarding-treasure-or-trash/ Essays on viral marketing, freemium, and social gaming Mon, 21 May 2012 01:55:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Ken Lauher http://andrewchenblog.com/2008/06/01/data-portability-is-the-social-network-data-youre-hoarding-treasure-or-trash/comment-page-1/#comment-2813 Ken Lauher Wed, 25 Feb 2009 19:45:58 +0000 http://andrewchenblog.com/2008/06/01/data-portability-is-the-social-network-data-youre-hoarding-treasure-or-trash/#comment-2813 Great information. Thanks for sharing. Just wanted to clarify that there are ad networks and ad exchanges. ContextWeb’s ADSDAQ (<a href="http://www.contextweb.com" rel="nofollow">http://www.contextweb.com</a>) is one of the last major independent online ad exchanges in the market,.<br><br>Ad exchanges are different than ad networks. While ad networks collect inventory from a number of publishers and sell it to advertisers, ad exchanges are marketplaces where publishers put the inventory up for sale and advertisers (including ad networks, themselves) bid to buy it from there. Great information. Thanks for sharing. Just wanted to clarify that there are ad networks and ad exchanges. ContextWeb’s ADSDAQ (http://www.contextweb.com) is one of the last major independent online ad exchanges in the market,.

Ad exchanges are different than ad networks. While ad networks collect inventory from a number of publishers and sell it to advertisers, ad exchanges are marketplaces where publishers put the inventory up for sale and advertisers (including ad networks, themselves) bid to buy it from there.

]]> By: Ken Lauher http://andrewchenblog.com/2008/06/01/data-portability-is-the-social-network-data-youre-hoarding-treasure-or-trash/comment-page-1/#comment-2310 Ken Lauher Wed, 25 Feb 2009 12:45:58 +0000 http://andrewchenblog.com/2008/06/01/data-portability-is-the-social-network-data-youre-hoarding-treasure-or-trash/#comment-2310 Great information. Thanks for sharing. Just wanted to clarify that there are ad networks and ad exchanges. ContextWeb’s ADSDAQ (<a href="http://www.contextweb.com" rel="nofollow">http://www.contextweb.com</a>) is one of the last major independent online ad exchanges in the market,.<br><br>Ad exchanges are different than ad networks. While ad networks collect inventory from a number of publishers and sell it to advertisers, ad exchanges are marketplaces where publishers put the inventory up for sale and advertisers (including ad networks, themselves) bid to buy it from there. Great information. Thanks for sharing. Just wanted to clarify that there are ad networks and ad exchanges. ContextWeb’s ADSDAQ (http://www.contextweb.com) is one of the last major independent online ad exchanges in the market,.

Ad exchanges are different than ad networks. While ad networks collect inventory from a number of publishers and sell it to advertisers, ad exchanges are marketplaces where publishers put the inventory up for sale and advertisers (including ad networks, themselves) bid to buy it from there.

]]> By: Ken Lauher http://andrewchenblog.com/2008/06/01/data-portability-is-the-social-network-data-youre-hoarding-treasure-or-trash/comment-page-1/#comment-1446 Ken Lauher Wed, 25 Feb 2009 11:45:58 +0000 http://andrewchenblog.com/2008/06/01/data-portability-is-the-social-network-data-youre-hoarding-treasure-or-trash/#comment-1446 Great information. Thanks for sharing. Just wanted to clarify that there are ad networks and ad exchanges. ContextWeb’s ADSDAQ (<a href="http://www.contextweb.com" rel="nofollow">http://www.contextweb.com</a>) is one of the last major independent online ad exchanges in the market,.<br><br>Ad exchanges are different than ad networks. While ad networks collect inventory from a number of publishers and sell it to advertisers, ad exchanges are marketplaces where publishers put the inventory up for sale and advertisers (including ad networks, themselves) bid to buy it from there. Great information. Thanks for sharing. Just wanted to clarify that there are ad networks and ad exchanges. ContextWeb’s ADSDAQ (http://www.contextweb.com) is one of the last major independent online ad exchanges in the market,.

Ad exchanges are different than ad networks. While ad networks collect inventory from a number of publishers and sell it to advertisers, ad exchanges are marketplaces where publishers put the inventory up for sale and advertisers (including ad networks, themselves) bid to buy it from there.

]]> By: Q dub http://andrewchenblog.com/2008/06/01/data-portability-is-the-social-network-data-youre-hoarding-treasure-or-trash/comment-page-1/#comment-126 Q dub Fri, 13 Jun 2008 18:21:36 +0000 http://andrewchenblog.com/2008/06/01/data-portability-is-the-social-network-data-youre-hoarding-treasure-or-trash/#comment-126 <p>I personally think the path forward for social-network ads is brand advertising, not DTC. It makes perfect sense: brand advertising emphasizes demographic data vs intent data, and operates at the large volumes that social networks can offer.</p> I personally think the path forward for social-network ads is brand advertising, not DTC. It makes perfect sense: brand advertising emphasizes demographic data vs intent data, and operates at the large volumes that social networks can offer.

]]> By: Toufique Harun http://andrewchenblog.com/2008/06/01/data-portability-is-the-social-network-data-youre-hoarding-treasure-or-trash/comment-page-1/#comment-125 Toufique Harun Mon, 02 Jun 2008 19:49:16 +0000 http://andrewchenblog.com/2008/06/01/data-portability-is-the-social-network-data-youre-hoarding-treasure-or-trash/#comment-125 <p>Andrew,</p> <p>Great timely post! I was just discussing the interest vs. intent issue on social networks last night. Search is highly valuable because it's the "database of intentions." It's the conduit where people enter most of their online purchasing intentions today. Do you see any aspects of social networks ever becoming a similar conduit? If so, what would that look like in your mind?</p> <p>Toufique</p> Andrew,

Great timely post! I was just discussing the interest vs. intent issue on social networks last night. Search is highly valuable because it’s the “database of intentions.” It’s the conduit where people enter most of their online purchasing intentions today. Do you see any aspects of social networks ever becoming a similar conduit? If so, what would that look like in your mind?

Toufique

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