Comments on: 5 factors that determine your advertising CPM rates

By: msaiwn

msaiwn — Tue, 29 Jun 2010 11:36:18 +0000

I think that social networks will become soon easy to monetize.More open-minded consumers actively seeking advice and recommendations from online peer groups, creates a gold mine for advertisers who can be armed and ready with real brand messages from real people.
Mark @ http://www.blairrewards.com

By: msaiwn

msaiwn — Tue, 29 Jun 2010 11:35:20 +0000

By: coco1212

coco1212 — Tue, 29 Jun 2010 03:06:13 +0000

Your tips are very accurate, but they require a well trained eye. I wanted to calculate the CPM rate for easy saver complaints and I got lost somewhere in the middle of your list, and I found it much easier to use a free CPM rate calculator like the one from seochat.

By: earth4energy

earth4energy — Fri, 05 Mar 2010 04:58:29 +0000

Awesome post, you're making me wonder which category my website [url=http://www.magictrickscentral.com]magic tricks revealed[/url] falls into.. I know I've been getting OK pageviews but the conversion sux.

By: Double Din Navigation

Double Din Navigation — Tue, 05 Jan 2010 06:51:37 +0000

How much CPM a techincal website can get? like Web developement /programming articles site with 20K pageviews monthly..

By: Jean-François PIERI

Jean-François PIERI — Thu, 17 Sep 2009 07:27:57 +0000

very nice post and usefull information

By: To my first 10,000 blog subscribers: Thank you! | Andrew Chen (@andrew_chen)

Wed, 19 Aug 2009 20:56:41 +0000

[...] 5 factors that determine your advertising CPM rates [...]

By: Steve

Steve — Thu, 11 Jun 2009 21:41:39 +0000

Great post…I working on a niche web start-up and it's mind boggling how difficult it is to flesh out real world CPM's.

By: 5 Tips how to get relevant ads and make money on your web site. | Skalfa eCommerce Press

Tue, 21 Oct 2008 11:11:24 +0000

[...] 1. http://andrewchenblog.com/2008/04/07/5-factors-that-determine-your-advertising-cpm-rates/ [...]

By: euvgov

euvgov — Sun, 07 Sep 2008 16:43:18 +0000

nice post
very informative and useful.

By: As Facebook saturates in the US, what’s the next step? | Futuristic Play by @Andrew_Chen

Tue, 26 Aug 2008 15:37:39 +0000

[...] users suck at monetization As I’ve discussed many times on this blog, international users are extremely hard to monetize, unless you’re Japan/UK/western [...]

By: Evan

Evan — Tue, 08 Jul 2008 02:41:22 +0000

Andrew, great post. Although I had a question regarding your first point. You list "stickiness" vs. one-hit wonder. I was wondering if they are opposite ends of spectrum/mutually exclusive. Some examples would be great! Thanks,

By: Owen Jones

Owen Jones — Sat, 03 May 2008 05:28:20 +0000

Useful article especially with benchmark figures. I have a question though – are these CPM figures ‘overall’ figures for a page, or are they per advertisement? I presume the former, but just checking.

By: Andreas

Andreas — Tue, 29 Apr 2008 10:25:08 +0000

Thank you for the post – does anyone have figures for Europe/Germany?

By: Steven Davies

Steven Davies — Sat, 12 Apr 2008 08:21:31 +0000

I am making my own website now and I thought that the best way to popularize it is with some search engine.But now I will search for some other methods to increase the traffic to my website.