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	<title>Comments on: 5 factors that determine your advertising CPM rates</title>
	<atom:link href="http://andrewchenblog.com/2008/04/07/5-factors-that-determine-your-advertising-cpm-rates/feed/" rel="self" type="application/rss+xml" />
	<link>http://andrewchenblog.com/2008/04/07/5-factors-that-determine-your-advertising-cpm-rates/</link>
	<description>Essays on viral marketing, freemium, and social gaming</description>
	<lastBuildDate>Tue, 16 Mar 2010 06:01:41 -0700</lastBuildDate>
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		<title>By: earth4energy</title>
		<link>http://andrewchenblog.com/2008/04/07/5-factors-that-determine-your-advertising-cpm-rates/comment-page-1/#comment-2625</link>
		<dc:creator>earth4energy</dc:creator>
		<pubDate>Fri, 05 Mar 2010 04:58:29 +0000</pubDate>
		<guid isPermaLink="false">http://andrewchenblog.com/2008/04/07/5-factors-that-determine-your-advertising-cpm-rates/#comment-2625</guid>
		<description>Awesome post, you&#039;re making me wonder which category my website [url=http://www.magictrickscentral.com]magic tricks revealed[/url] falls into.. I know I&#039;ve been getting OK pageviews but the conversion sux.</description>
		<content:encoded><![CDATA[<p>Awesome post, you&#39;re making me wonder which category my website [url=http://www.magictrickscentral.com]magic tricks revealed[/url] falls into.. I know I&#39;ve been getting OK pageviews but the conversion sux.</p>
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		<title>By: Double Din Navigation</title>
		<link>http://andrewchenblog.com/2008/04/07/5-factors-that-determine-your-advertising-cpm-rates/comment-page-1/#comment-2558</link>
		<dc:creator>Double Din Navigation</dc:creator>
		<pubDate>Tue, 05 Jan 2010 06:51:37 +0000</pubDate>
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		<description>How much CPM a techincal website can get? like Web developement /programming articles site with 20K pageviews monthly..</description>
		<content:encoded><![CDATA[<p>How much CPM a techincal website can get? like Web developement /programming articles site with 20K pageviews monthly..</p>
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		<title>By: Jean-François PIERI</title>
		<link>http://andrewchenblog.com/2008/04/07/5-factors-that-determine-your-advertising-cpm-rates/comment-page-1/#comment-2145</link>
		<dc:creator>Jean-François PIERI</dc:creator>
		<pubDate>Thu, 17 Sep 2009 07:27:57 +0000</pubDate>
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		<description>very nice post and usefull information</description>
		<content:encoded><![CDATA[<p>very nice post and usefull information</p>
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		<title>By: To my first 10,000 blog subscribers: Thank you! &#124; Andrew Chen (@andrew_chen)</title>
		<link>http://andrewchenblog.com/2008/04/07/5-factors-that-determine-your-advertising-cpm-rates/comment-page-1/#comment-2031</link>
		<dc:creator>To my first 10,000 blog subscribers: Thank you! &#124; Andrew Chen (@andrew_chen)</dc:creator>
		<pubDate>Wed, 19 Aug 2009 20:56:41 +0000</pubDate>
		<guid isPermaLink="false">http://andrewchenblog.com/2008/04/07/5-factors-that-determine-your-advertising-cpm-rates/#comment-2031</guid>
		<description>[...] 5 factors that determine your advertising CPM rates [...]</description>
		<content:encoded><![CDATA[<p>[...] 5 factors that determine your advertising CPM rates [...]</p>
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		<title>By: Steve</title>
		<link>http://andrewchenblog.com/2008/04/07/5-factors-that-determine-your-advertising-cpm-rates/comment-page-1/#comment-1838</link>
		<dc:creator>Steve</dc:creator>
		<pubDate>Thu, 11 Jun 2009 21:41:39 +0000</pubDate>
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		<description>Great post...I working on a niche web start-up and it&#039;s mind boggling how difficult it is to flesh out real world CPM&#039;s.</description>
		<content:encoded><![CDATA[<p>Great post&#8230;I working on a niche web start-up and it&#39;s mind boggling how difficult it is to flesh out real world CPM&#39;s.</p>
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		<title>By: 5 Tips how to get relevant ads and make money on your web site. &#124; Skalfa eCommerce Press</title>
		<link>http://andrewchenblog.com/2008/04/07/5-factors-that-determine-your-advertising-cpm-rates/comment-page-1/#comment-1084</link>
		<dc:creator>5 Tips how to get relevant ads and make money on your web site. &#124; Skalfa eCommerce Press</dc:creator>
		<pubDate>Tue, 21 Oct 2008 11:11:24 +0000</pubDate>
		<guid isPermaLink="false">http://andrewchenblog.com/2008/04/07/5-factors-that-determine-your-advertising-cpm-rates/#comment-1084</guid>
		<description>[...] 1. http://andrewchenblog.com/2008/04/07/5-factors-that-determine-your-advertising-cpm-rates/ [...]</description>
		<content:encoded><![CDATA[<p>[...] 1. <a href="http://andrewchenblog.com/2008/04/07/5-factors-that-determine-your-advertising-cpm-rates/" rel="nofollow">http://andrewchenblog.com/2008/04/07/5-factors-that-determine-your-advertising-cpm-rates/</a> [...]</p>
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		<title>By: euvgov</title>
		<link>http://andrewchenblog.com/2008/04/07/5-factors-that-determine-your-advertising-cpm-rates/comment-page-1/#comment-938</link>
		<dc:creator>euvgov</dc:creator>
		<pubDate>Sun, 07 Sep 2008 16:43:18 +0000</pubDate>
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		<description>nice post &lt;br&gt;very informative and useful.</description>
		<content:encoded><![CDATA[<p>nice post <br />very informative and useful.</p>
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		<title>By: As Facebook saturates in the US, what&#8217;s the next step? &#124; Futuristic Play by @Andrew_Chen</title>
		<link>http://andrewchenblog.com/2008/04/07/5-factors-that-determine-your-advertising-cpm-rates/comment-page-1/#comment-899</link>
		<dc:creator>As Facebook saturates in the US, what&#8217;s the next step? &#124; Futuristic Play by @Andrew_Chen</dc:creator>
		<pubDate>Tue, 26 Aug 2008 15:37:39 +0000</pubDate>
		<guid isPermaLink="false">http://andrewchenblog.com/2008/04/07/5-factors-that-determine-your-advertising-cpm-rates/#comment-899</guid>
		<description>[...] users suck at monetization As I&#8217;ve discussed many times on this blog, international users are extremely hard to monetize, unless you&#8217;re Japan/UK/western [...]</description>
		<content:encoded><![CDATA[<p>[...] users suck at monetization As I&#8217;ve discussed many times on this blog, international users are extremely hard to monetize, unless you&#8217;re Japan/UK/western [...]</p>
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		<title>By: Evan</title>
		<link>http://andrewchenblog.com/2008/04/07/5-factors-that-determine-your-advertising-cpm-rates/comment-page-1/#comment-263</link>
		<dc:creator>Evan</dc:creator>
		<pubDate>Tue, 08 Jul 2008 02:41:22 +0000</pubDate>
		<guid isPermaLink="false">http://andrewchenblog.com/2008/04/07/5-factors-that-determine-your-advertising-cpm-rates/#comment-263</guid>
		<description>&lt;p&gt;Andrew, great post. Although I had a question regarding your first point. You list &quot;stickiness&quot; vs. one-hit wonder. I was wondering if they are opposite ends of spectrum/mutually exclusive. Some examples would be great! Thanks,&lt;br /&gt;
&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Andrew, great post. Although I had a question regarding your first point. You list &#8220;stickiness&#8221; vs. one-hit wonder. I was wondering if they are opposite ends of spectrum/mutually exclusive. Some examples would be great! Thanks,</p>
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		<title>By: Owen Jones</title>
		<link>http://andrewchenblog.com/2008/04/07/5-factors-that-determine-your-advertising-cpm-rates/comment-page-1/#comment-262</link>
		<dc:creator>Owen Jones</dc:creator>
		<pubDate>Sat, 03 May 2008 05:28:20 +0000</pubDate>
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		<description>&lt;p&gt;Useful article especially with benchmark figures. I have a question though - are these CPM figures &#039;overall&#039; figures for a page, or are they per advertisement? I presume the former, but just checking.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Useful article especially with benchmark figures. I have a question though &#8211; are these CPM figures &#8216;overall&#8217; figures for a page, or are they per advertisement? I presume the former, but just checking.</p>
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		<title>By: Andreas</title>
		<link>http://andrewchenblog.com/2008/04/07/5-factors-that-determine-your-advertising-cpm-rates/comment-page-1/#comment-261</link>
		<dc:creator>Andreas</dc:creator>
		<pubDate>Tue, 29 Apr 2008 10:25:08 +0000</pubDate>
		<guid isPermaLink="false">http://andrewchenblog.com/2008/04/07/5-factors-that-determine-your-advertising-cpm-rates/#comment-261</guid>
		<description>&lt;p&gt;Thank you for the post - does anyone have figures for Europe/Germany?&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Thank you for the post &#8211; does anyone have figures for Europe/Germany?</p>
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		<title>By: Steven Davies</title>
		<link>http://andrewchenblog.com/2008/04/07/5-factors-that-determine-your-advertising-cpm-rates/comment-page-1/#comment-260</link>
		<dc:creator>Steven Davies</dc:creator>
		<pubDate>Sat, 12 Apr 2008 08:21:31 +0000</pubDate>
		<guid isPermaLink="false">http://andrewchenblog.com/2008/04/07/5-factors-that-determine-your-advertising-cpm-rates/#comment-260</guid>
		<description>&lt;p&gt;I am making my own website now and I thought that the best way to popularize it is with some search engine.But now I will search for some other methods to increase the traffic to my website.&lt;br /&gt;
&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>I am making my own website now and I thought that the best way to popularize it is with some search engine.But now I will search for some other methods to increase the traffic to my website.</p>
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		<title>By: Gabe</title>
		<link>http://andrewchenblog.com/2008/04/07/5-factors-that-determine-your-advertising-cpm-rates/comment-page-1/#comment-259</link>
		<dc:creator>Gabe</dc:creator>
		<pubDate>Thu, 10 Apr 2008 19:03:33 +0000</pubDate>
		<guid isPermaLink="false">http://andrewchenblog.com/2008/04/07/5-factors-that-determine-your-advertising-cpm-rates/#comment-259</guid>
		<description>&lt;p&gt;Great post. Extremely helpful. Since this goes straight to the heart of many websites&#039; plans, it&#039;s baffling that more people don&#039;t discuss these issues forthrightly and factually.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Great post. Extremely helpful. Since this goes straight to the heart of many websites&#8217; plans, it&#8217;s baffling that more people don&#8217;t discuss these issues forthrightly and factually.</p>
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		<title>By: Kashif</title>
		<link>http://andrewchenblog.com/2008/04/07/5-factors-that-determine-your-advertising-cpm-rates/comment-page-1/#comment-258</link>
		<dc:creator>Kashif</dc:creator>
		<pubDate>Tue, 08 Apr 2008 08:17:49 +0000</pubDate>
		<guid isPermaLink="false">http://andrewchenblog.com/2008/04/07/5-factors-that-determine-your-advertising-cpm-rates/#comment-258</guid>
		<description>&lt;p&gt;Very useful analysis. I wonder where my site apnijobs.com will fall in?&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Very useful analysis. I wonder where my site apnijobs.com will fall in?</p>
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		<title>By: Joy</title>
		<link>http://andrewchenblog.com/2008/04/07/5-factors-that-determine-your-advertising-cpm-rates/comment-page-1/#comment-257</link>
		<dc:creator>Joy</dc:creator>
		<pubDate>Tue, 08 Apr 2008 06:25:53 +0000</pubDate>
		<guid isPermaLink="false">http://andrewchenblog.com/2008/04/07/5-factors-that-determine-your-advertising-cpm-rates/#comment-257</guid>
		<description>&lt;p&gt;great post .. &lt;/p&gt;

&lt;p&gt;how about discovery cost (from advertiser perspective) of small sites in high-value niches? Do advertisers really bother buying small lots of inventory? At what volume can a site start expecting advertiser interest on a network like Rev.Sci/RightMedia?&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>great post .. </p>
<p>how about discovery cost (from advertiser perspective) of small sites in high-value niches? Do advertisers really bother buying small lots of inventory? At what volume can a site start expecting advertiser interest on a network like Rev.Sci/RightMedia?</p>
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