Comments on: Faceoff between Facebook app analytics startups http://andrewchenblog.com/2008/04/01/faceoff-between-facebook-app-analytics-startups/ Essays on viral marketing, freemium, and social gaming Thu, 22 Jul 2010 23:29:35 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Michael http://andrewchenblog.com/2008/04/01/faceoff-between-facebook-app-analytics-startups/comment-page-1/#comment-300 Michael Wed, 16 Apr 2008 18:37:57 +0000 http://andrewchenblog.com/2008/04/01/faceoff-between-facebook-app-analytics-startups/#comment-300 <p>I don't think any of the web analytics companies created any shareholder value. I'm pretty sure that almost all the take-out's were at values less then what the VC's put in...I know google's acquisition of Urchin (which is the basis for Goog's analytics) was less then what the VCs put in, which means the founders made zilch.</p> <p>Seems like a tough and unattractive space to me.</p> I don’t think any of the web analytics companies created any shareholder value. I’m pretty sure that almost all the take-out’s were at values less then what the VC’s put in…I know google’s acquisition of Urchin (which is the basis for Goog’s analytics) was less then what the VCs put in, which means the founders made zilch.

Seems like a tough and unattractive space to me.

]]> By: Russ http://andrewchenblog.com/2008/04/01/faceoff-between-facebook-app-analytics-startups/comment-page-1/#comment-299 Russ Tue, 08 Apr 2008 20:56:47 +0000 http://andrewchenblog.com/2008/04/01/faceoff-between-facebook-app-analytics-startups/#comment-299 <p>I agree that this is an interesting space, and important. Right now valuations of companies are being based upon limited data sets and not all data points are equal. </p> <p>For example an install of a game app shouldn't be the same as a utility that I'll use for some time, not to be replaced by a new one like a game will be. </p> <p>Another key point is the differences between the "Containers" as Open Social blossoms. Each container can control where an ad can be viewed. </p> <p>It will be interesting to see if Google Analytics can become a mainstream "free" play or of other companies like the one's you covered can build real businesses.</p> <p>Good Post!</p> I agree that this is an interesting space, and important. Right now valuations of companies are being based upon limited data sets and not all data points are equal.

For example an install of a game app shouldn’t be the same as a utility that I’ll use for some time, not to be replaced by a new one like a game will be.

Another key point is the differences between the “Containers” as Open Social blossoms. Each container can control where an ad can be viewed.

It will be interesting to see if Google Analytics can become a mainstream “free” play or of other companies like the one’s you covered can build real businesses.

Good Post!

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