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	<title>Comments on: Reader question: What&#8217;s the difference between &#8220;Viral Marketing&#8221; and &#8220;Word of Mouth?&#8221;</title>
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	<link>http://andrewchenblog.com/2008/03/10/reader-question-whats-the-difference-between-viral-marketing-and-word-of-mouth/</link>
	<description>Essays on viral marketing, freemium, and social gaming</description>
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		<title>By: mathew</title>
		<link>http://andrewchenblog.com/2008/03/10/reader-question-whats-the-difference-between-viral-marketing-and-word-of-mouth/comment-page-1/#comment-308</link>
		<dc:creator>mathew</dc:creator>
		<pubDate>Wed, 12 Mar 2008 01:01:09 +0000</pubDate>
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		<description>&lt;p&gt;. . . it&#039;s just that not as many people talk about organic, word-of-mouth virality because it&#039;s a *lot*  harder to engineer - remember how viral google was when you first heard about it just because it was so  much better than altavista or whatever else you were using to scratch around the internet with.&lt;/p&gt;
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		<content:encoded><![CDATA[<p>. . . it&#8217;s just that not as many people talk about organic, word-of-mouth virality because it&#8217;s a *lot*  harder to engineer &#8211; remember how viral google was when you first heard about it just because it was so  much better than altavista or whatever else you were using to scratch around the internet with.</p>
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