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	<title>Comments on: Reader question: Does Facebook + performance ad network = awesome?</title>
	<atom:link href="http://andrewchenblog.com/2008/03/08/reader-question-does-facebook-performance-ad-network-awesome/feed/" rel="self" type="application/rss+xml" />
	<link>http://andrewchenblog.com/2008/03/08/reader-question-does-facebook-performance-ad-network-awesome/</link>
	<description>Essays on viral marketing, freemium, and social gaming</description>
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		<title>By: Ralph Lee</title>
		<link>http://andrewchenblog.com/2008/03/08/reader-question-does-facebook-performance-ad-network-awesome/comment-page-1/#comment-319</link>
		<dc:creator>Ralph Lee</dc:creator>
		<pubDate>Mon, 24 Mar 2008 17:21:00 +0000</pubDate>
		<guid isPermaLink="false">http://andrewchenblog.com/2008/03/08/reader-question-does-facebook-performance-ad-network-awesome/#comment-319</guid>
		<description>&lt;p&gt;&gt;&gt; However, the problem with local is mainly that the CPL to actually acquire a plumber in Tacoma, WA is often more than the revenue you&#039;d ever get from it.&lt;/p&gt;

&lt;p&gt;Are you talking about the cost-per-lead for Facebook to get an advertising client, or the cost-per-lead for the plumber to get a client?&lt;/p&gt;
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		<content:encoded><![CDATA[<p>>> However, the problem with local is mainly that the CPL to actually acquire a plumber in Tacoma, WA is often more than the revenue you&#8217;d ever get from it.</p>
<p>Are you talking about the cost-per-lead for Facebook to get an advertising client, or the cost-per-lead for the plumber to get a client?</p>
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		<title>By: Gopi</title>
		<link>http://andrewchenblog.com/2008/03/08/reader-question-does-facebook-performance-ad-network-awesome/comment-page-1/#comment-318</link>
		<dc:creator>Gopi</dc:creator>
		<pubDate>Sun, 09 Mar 2008 00:31:16 +0000</pubDate>
		<guid isPermaLink="false">http://andrewchenblog.com/2008/03/08/reader-question-does-facebook-performance-ad-network-awesome/#comment-318</guid>
		<description>&lt;p&gt;&gt;&gt; the problem with local is mainly that the CPL to actually acquire a plumber in Tacoma, WA is often more than the revenue you&#039;d ever get from it.&lt;/p&gt;

&lt;p&gt;Lead gen companies like ServiceMagic would not agree with that point!&lt;br /&gt;
&lt;/p&gt;
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		<content:encoded><![CDATA[<p>>> the problem with local is mainly that the CPL to actually acquire a plumber in Tacoma, WA is often more than the revenue you&#8217;d ever get from it.</p>
<p>Lead gen companies like ServiceMagic would not agree with that point!</p>
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