@andrewchen

New here? Check out my list of featured essays · Blogging roadmap · Ask me anything

Diminishing returns on social media virality?

Question for the audience:

Response rates are falling on notifications, newsfeed items, etc. There’s a point at which it comes very very hard to be viral on top of Facebook anymore – this is starting to be true with e-mail virality, for example.

This roadblock will happen one day, but how long before we hit it? Months? One year? Years?

Folks with better visibility into Facebook viral stats would know better than I do…

BTW, I think this is a great reason for very app developer to be looking at OpenSocial right now, because it’s all green fields, and people who invest the time on things like language, cultural understanding, etc., will have a huge advantage in being able to generate the highest growth apps.

Like this post?
If you liked this post, please subscribe or follow me on Twitter. You can also find more essays here.

Written by Andrew Chen
February 10th, 2008 at 12:45 am
  • http://www.owenbiddle.com/ Owen

    Nice point on the languages and cultural understanding. I haven’t done much research on this yet, but those apps trying to get ahead of ilike and slide should certainly adapt this ASAP.

Recent posts

Want more? Featured essays and book recommendations