Comments on: Quantcast and its cousins in the analytics space http://andrewchenblog.com/2008/01/22/quantcast-and-its-cousins-in-the-analytics-space/ Essays on viral marketing, freemium, and social gaming Thu, 22 Jul 2010 23:29:35 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Rob Leathern http://andrewchenblog.com/2008/01/22/quantcast-and-its-cousins-in-the-analytics-space/comment-page-1/#comment-423 Rob Leathern Wed, 30 Jan 2008 06:50:20 +0000 http://andrewchenblog.com/2008/01/22/quantcast-and-its-cousins-in-the-analytics-space/#comment-423 <p>It's been interesting to watch -- you can point to dozens of companies in the online space that start out as something (analytics, panel, behavioral targeting data provider, feed aggregator, search engine) but eventually become... an ad network! Is that the direction Quantcast eventually goes in? </p> <p>Half-jokingly, I admit... I like their data, and I'm sure so do the hundreds or thousands of guys out there that have been scraping their pages for search terms...</p> It’s been interesting to watch — you can point to dozens of companies in the online space that start out as something (analytics, panel, behavioral targeting data provider, feed aggregator, search engine) but eventually become… an ad network! Is that the direction Quantcast eventually goes in?

Half-jokingly, I admit… I like their data, and I’m sure so do the hundreds or thousands of guys out there that have been scraping their pages for search terms…

]]> By: Hiten Shah http://andrewchenblog.com/2008/01/22/quantcast-and-its-cousins-in-the-analytics-space/comment-page-1/#comment-422 Hiten Shah Thu, 24 Jan 2008 06:43:20 +0000 http://andrewchenblog.com/2008/01/22/quantcast-and-its-cousins-in-the-analytics-space/#comment-422 <p>I think we’re starting to see the very beginning of a convergence between old media metrics and new data (analytics) that has been difficult if not impossible to get from traditional marketing. I agree, these have been quite different camps thus far and it leaves ample room for a solution that speaks both languages creating far more meaningful metrics for both advertisers and publishers.</p> I think we’re starting to see the very beginning of a convergence between old media metrics and new data (analytics) that has been difficult if not impossible to get from traditional marketing. I agree, these have been quite different camps thus far and it leaves ample room for a solution that speaks both languages creating far more meaningful metrics for both advertisers and publishers.

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