Comments on: Recession + Advertising = ? http://andrewchenblog.com/2008/01/21/recession-advertising/ Essays on viral marketing, freemium, and social gaming Mon, 21 May 2012 01:55:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Martin http://andrewchenblog.com/2008/01/21/recession-advertising/comment-page-1/#comment-424 Martin Mon, 21 Jan 2008 20:06:30 +0000 http://andrewchenblog.com/2008/01/21/recession-advertising/#comment-424 <p>Interesting article Andrew. I understand these companies are running traditional advertising. </p> <p>On our end, we do mostly CPA ads and we didn't notice (yet) a slow down. A slow down for the CPA model may still happen and if it does that will means the economy is in a *really* bad shape and companies don't want clients anymore. </p> <p>Until then for the intelligent companies and agencies the CPA campaigns are the last ones to see their budgets cut (if any).</p> <p>That makes sense to (never!) cut CPA campaigns last because you only pay for results.</p> Interesting article Andrew. I understand these companies are running traditional advertising.

On our end, we do mostly CPA ads and we didn’t notice (yet) a slow down. A slow down for the CPA model may still happen and if it does that will means the economy is in a *really* bad shape and companies don’t want clients anymore.

Until then for the intelligent companies and agencies the CPA campaigns are the last ones to see their budgets cut (if any).

That makes sense to (never!) cut CPA campaigns last because you only pay for results.

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