Thought you’d like to know I took off on your “users” vs. “consumers” observation here in our culture-of-innovation blog, titling the post “How do you view your customers?”

http://www.ideachampions.com/weblogs/archives/2007/10/how_do_you_thin.shtml

Summary: who wants to be thought of/addressed as a “consumer”? I wrote, “Seeing people just as consumers is to think of them in a passive role; as mouths to be stuffed, you might say. ‘Users’ casts them in an active role: mouths that also have something to say, to contribute. As a consummate user myself, I’m far more receptive to a company that addresses me as a person with something to offer, rather than as a receptacle they wish to pour products into.”

– I found the link to your post here, in Endless Innovation:

http://endlessinnovation.typepad.com/endless_innovation/2007/10/californians-sa.html

Thanks for the insight,
Bill Ross
The Heart of Innovation
http://www.ideachampions.com/heartofinnovation/

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(btw, your recent posts, 9/26 & 10/4, on the difficulties of advertising on the top social networks are real eye-openers. That one commenter who said the poster co. spent 60K on Facebook and sold a donut? Holy crap!)