Comments on: Yahoo’s Mash: Analysis of viral marketing technique http://andrewchenblog.com/2007/09/16/yahoos-mash-analysis-of-viral-marketing-technique/ Essays on viral marketing, freemium, and social gaming Wed, 25 Aug 2010 18:25:48 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Randy Stewart http://andrewchenblog.com/2007/09/16/yahoos-mash-analysis-of-viral-marketing-technique/comment-page-1/#comment-585 Randy Stewart Tue, 18 Sep 2007 00:49:10 +0000 http://andrewchenblog.com/2007/09/16/yahoos-mash-analysis-of-viral-marketing-technique/#comment-585 <p>Thanks for the shout out. Still not sure how I feel about mash, but I'll give them the benefit of the doubt.</p> <p>If you are around the office in the next couple of days, let's meet up for coffee. I'll be there Tuesday to Thursday.</p> <p>Cheers,<br /> Randy</p> Thanks for the shout out. Still not sure how I feel about mash, but I’ll give them the benefit of the doubt.

If you are around the office in the next couple of days, let’s meet up for coffee. I’ll be there Tuesday to Thursday.

Cheers,
Randy

]]> By: Adam http://andrewchenblog.com/2007/09/16/yahoos-mash-analysis-of-viral-marketing-technique/comment-page-1/#comment-584 Adam Sun, 16 Sep 2007 18:59:24 +0000 http://andrewchenblog.com/2007/09/16/yahoos-mash-analysis-of-viral-marketing-technique/#comment-584 <p>Great post Andrew! </p> <p>Persuasion is a really fascinating book. Like Robert Greene's 48 Laws of Power it can be used for both good and evil, but it's important to understand what forces are at work.</p> Great post Andrew!

Persuasion is a really fascinating book. Like Robert Greene’s 48 Laws of Power it can be used for both good and evil, but it’s important to understand what forces are at work.

]]> By: wioota http://andrewchenblog.com/2007/09/16/yahoos-mash-analysis-of-viral-marketing-technique/comment-page-1/#comment-583 wioota Sun, 16 Sep 2007 15:10:38 +0000 http://andrewchenblog.com/2007/09/16/yahoos-mash-analysis-of-viral-marketing-technique/#comment-583 <p>I think a period of time where growth is contained can actually build desire in people to join a network (think facebook and the years it was restricted to particular social groups). Particularly whilst they develop value in the network via the tools and content.</p> <p>Certainly some value from social networks is from the masses however with Facebook I find value even in my own small network - more from the wealth of content their platform play provided.</p> <p>As popular as social networking sites are I still think they are yet to find their true value proposition for most users.</p> <p>Mash if kept at a slow burn for a while whilst the kinks are worked out and the value which finds value amongst the saturation of social networks already available will see people clawing for invites. </p> I think a period of time where growth is contained can actually build desire in people to join a network (think facebook and the years it was restricted to particular social groups). Particularly whilst they develop value in the network via the tools and content.

Certainly some value from social networks is from the masses however with Facebook I find value even in my own small network – more from the wealth of content their platform play provided.

As popular as social networking sites are I still think they are yet to find their true value proposition for most users.

Mash if kept at a slow burn for a while whilst the kinks are worked out and the value which finds value amongst the saturation of social networks already available will see people clawing for invites.

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