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Possibly the worst naming guide ever

I recently found this ridiculous list of Web 2.0 naming ideas: Phonetical misspellings & orthographic wordplay. Sadly, I found this on News.YC, which means some poor kids are using it to name their new photo hosting company fauxtowhost.com :(

Basically it’s a bunch of misspellings that create phonetic confusion. Here are some examples:

C = CK, K
Sparc – Customizable startpage – Startpage
Tracbac – Share, comment, revise & collaborate – Knowledge

E, EE = I
Comeeko – Create & share photo strips – Publish
Radeo – Compile & share playlists – Audio

EEZY, ESY, EZ = EASY
Brusheezy – Photoshop brushes for download – Design
Esy – Content management system – Software
Ezfind – Meta search – Search
Ezpublish – Content management system – Software
Vecteezy – Get vector graphics from top artists – Design

FX = EFFECTS
Messengerfx – Instant messenger – Communicate
Pikifx – Edit your photos – Images

If people are passionate about your site, and tell their friends about it, you want them to be able to spell it. I don’t think that’s too much to ask.

Doesn’t everyone remember the UTube versus YouTube hilarity?

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Written by Andrew Chen
September 11th, 2007 at 3:52 pm
  • Marcus

    Andrew.. I agree, its aweful, however.. getting a decent domain name for under $10,000 is almost impossible. To top that off, when your startup is in its initial stages and you’re trying to think branding.. positioning and attempting to come up with a name, as much as you’d rather have “youtube” you might not be able to afford anything but “yewtube”.. possibly with the idea that when the financial bandwidth is there, you can rebrand… or not at all? See Digg/De.Licio.us, etc.

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