Comments on: Wall Street Reading List http://andrewchenblog.com/2007/09/10/wall-street-reading-list/ Essays on viral marketing, freemium, and social gaming Mon, 21 May 2012 01:55:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Ethan Bauley http://andrewchenblog.com/2007/09/10/wall-street-reading-list/comment-page-1/#comment-589 Ethan Bauley Mon, 10 Sep 2007 17:40:48 +0000 http://andrewchenblog.com/2007/09/10/wall-street-reading-list/#comment-589 <p>The Shefrin book on behavioral finance is great.</p> <p>I've found the Heath brothers' book "Made to Stick" can really help communicate big ideas with few words...a pretty important skill for entrepreneurs.</p> <p>Also Scott Berkun's book "The Art of Project Management" is good for helping get things done, especially if you've never had the freedom/responsibility of founding a startup.</p> <p>But seriously, isn't blog.pmarca.com enough?</p> <p>;-)</p> The Shefrin book on behavioral finance is great.

I’ve found the Heath brothers’ book “Made to Stick” can really help communicate big ideas with few words…a pretty important skill for entrepreneurs.

Also Scott Berkun’s book “The Art of Project Management” is good for helping get things done, especially if you’ve never had the freedom/responsibility of founding a startup.

But seriously, isn’t blog.pmarca.com enough?

;-)

]]> By: Jonathan Mendez http://andrewchenblog.com/2007/09/10/wall-street-reading-list/comment-page-1/#comment-588 Jonathan Mendez Mon, 10 Sep 2007 16:03:08 +0000 http://andrewchenblog.com/2007/09/10/wall-street-reading-list/#comment-588 <p>For inspiration, strategy, success and world impact I still have not ready anything better than "Behind the Golden Arches" by John Love. It has more impact today because of the "social" nature of how McD was built.</p> <p>From Library Journal<br /> The history of the McDonald's system is the story of an organization that learned how to harness the power of entrepreneurs; not several, but hundreds of them. This work is not the story of Ray Kroc, McDonald's colorful founder, but that of all of the individuals, including the McDonald brothers, suppliers, financiers, franchisees, as well as the early employees, who made McDonald's the undisputed champion of the fast food industry.</p> <p><a href="http://www.amazon.com/McDonalds-Behind-John-F-Love/dp/0553347594" rel="nofollow">http://www.amazon.com/McDonalds-Behind-John-F-Love/dp/0553347594</a></p> For inspiration, strategy, success and world impact I still have not ready anything better than “Behind the Golden Arches” by John Love. It has more impact today because of the “social” nature of how McD was built.

From Library Journal
The history of the McDonald’s system is the story of an organization that learned how to harness the power of entrepreneurs; not several, but hundreds of them. This work is not the story of Ray Kroc, McDonald’s colorful founder, but that of all of the individuals, including the McDonald brothers, suppliers, financiers, franchisees, as well as the early employees, who made McDonald’s the undisputed champion of the fast food industry.

http://www.amazon.com/McDonalds-Behind-John-F-Love/dp/0553347594

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