Comments on: Viral marketing is not a marketing strategy

By: shaoye

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By: Traffic Geyser

Traffic Geyser — Mon, 06 Apr 2009 11:10:06 +0000

great post!! I couldn't agree more… you gave me another useful idea again..

By: aaronasjones

aaronasjones — Sat, 14 Mar 2009 13:40:08 +0000

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By: brantcooper

brantcooper — Thu, 12 Feb 2009 01:55:55 +0000

LOL, nice post! As a marketing professional, I laugh when start-up execs tell me they want to “do” viral marketing. It's usually sandwiched in between “guerrilla” and “google.” People see the results of “viral marketing” or more accurately, the high growth side of any tipping point and conclude that such a phenomenon is readily available to anyone “in the know” who is willing to “roll up their sleeves,” etc., etc.

“not really something that ought to be in the domain of soft-skill folks like PR, advertising, and marketing people.”
While I understand the sentiment, the solution could be to put it in the hands of the “right type of marketing people,” who are not only adherents to metrics-driven marketing, but also in developing product requirements. To many technologists, PR=advertising=marketing people (http://market-by-numbers.com/2009/02/11/who-get...).

By: bissell proheat

bissell proheat — Fri, 26 Dec 2008 04:33:22 +0000

Great post and thank you for your sharing. if it possible if the next post I would like to see about email marketing.

By: adam.breckler » On Viral Loops

adam.breckler » On Viral Loops — Sun, 14 Sep 2008 18:22:13 +0000

[...] Andrew Chen sums it up perfectly, Viral marketing is not a marketing strategy Many times, viral marketing is seen as a “marketing strategy” that is interchangeable with other methods of acquiring users. That is, you go through three steps: [...]

By: Dee

Dee — Fri, 25 Apr 2008 09:34:52 +0000

The way I read this, you seem to be saying that “Viral marketing” is strictly a web phenomena.

By: free press release

free press release — Sun, 23 Mar 2008 20:16:29 +0000

so are you suggesting that viral marketing should never be considered as a marketing strategy after product development. cant we reengineer the product to go viral. if not a YouTube or FaceBook success story, will it not yield some modrate success?

By: Eric

Eric — Thu, 13 Mar 2008 00:57:01 +0000

I could not agree with you more! So many times companies think that this is a strategy, when it is really a result of doing something else. Going into your marketing campaign and saying “viral” 900 times will not get the job done. You can help the situation somewhat – but there is no method that is reproducible across every company\product\service.

By: Kristine Buenavista

Kristine Buenavista — Fri, 25 Jan 2008 05:58:41 +0000

I have known about viral marketing months ago but your post cleared to me some points that I did not understand well.

I suggest that the help of a
online marketing specialist, we will understand more of viral marketing and how to maximize it. We all want the best for our businesses and working with online marketing consultants,(a discussion about them here:http://www.online-marketingsolutions.com/Internet-Marketing-Specialist-pg3871.html) would definitely be worth spending money for, if needed.

Again, my gratitude for this informative post of yours.

By: Baz Scourfield

Baz Scourfield — Wed, 09 Jan 2008 22:48:30 +0000

Andrew

Your post is very true and you are absolutely correct in saying this is to be done at the conception of the project.

At the research stage is best as you can see what viral tactics other products in your "niche" are using.

You have to tie your Viral Marketing Strategies to the first part of your action plan. Create the "BUZZ" and take your new product worldwide.

Viral marketing is an amazing method of generating traffic and leads but also acts as a great pre seller of products.

By: Wanda

Wanda — Tue, 08 Jan 2008 15:42:29 +0000

Great post. I think Viral is the way to go these days.

By: sergiu

sergiu — Mon, 10 Sep 2007 15:13:24 +0000

I’ve come to your post because I didn’t know what viral marketing means. Now that I’ve read your article I realize there’s a great value in it. I’ve always though about how can we promote our products to the users, but never though of it like this. What do people want to tell their friends about is a great place to start. I’m pretty sure I’ll sleep on it for a while. Great article

By: Tony Wright

Tony Wright — Sun, 02 Sep 2007 20:36:26 +0000

Great post.

First, make a product that people WANT to tell their friends about. THAT is the hard part.

If you can manage that, rolling out features that facilitate this (and make it really viral) is easy.

If you have a product no one is passionate about, no amount of "tell a friend" links or social bookmarking icons is going to help.

By: Rahul Pathak

Rahul Pathak — Sun, 02 Sep 2007 09:04:52 +0000

Andrew,

Awesome, awesome post. Couldn't agree with you more about your point re: inserting a product into a viral loop.

Things don't become viral because you make address book upload easy. It's got to be inherent and then you need to enable it.

Rahul