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	<title>Comments on: What&#8217;s your viral loop? Understanding the engine of adoption</title>
	<atom:link href="http://andrewchenblog.com/2007/07/11/whats-your-viral-loop-understanding-the-engine-of-adoption/feed/" rel="self" type="application/rss+xml" />
	<link>http://andrewchenblog.com/2007/07/11/whats-your-viral-loop-understanding-the-engine-of-adoption/</link>
	<description>Essays on viral marketing, freemium, and social gaming</description>
	<lastBuildDate>Sun, 30 Oct 2011 02:46:00 +0000</lastBuildDate>
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		<title>By: 線上英文學習</title>
		<link>http://andrewchenblog.com/2007/07/11/whats-your-viral-loop-understanding-the-engine-of-adoption/comment-page-1/#comment-2897</link>
		<dc:creator>線上英文學習</dc:creator>
		<pubDate>Wed, 25 Aug 2010 18:25:48 +0000</pubDate>
		<guid isPermaLink="false">http://andrewchenblog.com/2007/07/11/whats-your-viral-loop-understanding-the-engine-of-adoption/#comment-2897</guid>
		<description>Many thanks for this good info. I have logged it and will definitely tell the rest of my friends know. They will definitely find it as interesting as myself.</description>
		<content:encoded><![CDATA[<p>Many thanks for this good info. I have logged it and will definitely tell the rest of my friends know. They will definitely find it as interesting as myself.</p>
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		<title>By: rsload</title>
		<link>http://andrewchenblog.com/2007/07/11/whats-your-viral-loop-understanding-the-engine-of-adoption/comment-page-1/#comment-2106</link>
		<dc:creator>rsload</dc:creator>
		<pubDate>Tue, 08 Sep 2009 23:50:02 +0000</pubDate>
		<guid isPermaLink="false">http://andrewchenblog.com/2007/07/11/whats-your-viral-loop-understanding-the-engine-of-adoption/#comment-2106</guid>
		<description>&quot;Here is the situation,&quot; she said. &lt;a href=&quot;http://www.myuggboots100.com/bailey-button-ugg-boots.html&quot; rel=&quot;nofollow&quot;&gt;Bailey Button Ugg Boots&lt;/a&gt;, a man is standing up in,&lt;a href=&quot;http://www.uggboots100.co.uk/sunburst-tall-ugg-boots.html&quot; rel=&quot;nofollow&quot;&gt;Sunburst Tall Ugg Boots&lt;/a&gt; a boat in the middle of a river.</description>
		<content:encoded><![CDATA[<p>&#8220;Here is the situation,&#8221; she said. <a href="http://www.myuggboots100.com/bailey-button-ugg-boots.html" rel="nofollow">Bailey Button Ugg Boots</a>, a man is standing up in,<a href="http://www.uggboots100.co.uk/sunburst-tall-ugg-boots.html" rel="nofollow">Sunburst Tall Ugg Boots</a> a boat in the middle of a river.</p>
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		<title>By: Alabama Adoption</title>
		<link>http://andrewchenblog.com/2007/07/11/whats-your-viral-loop-understanding-the-engine-of-adoption/comment-page-1/#comment-1758</link>
		<dc:creator>Alabama Adoption</dc:creator>
		<pubDate>Wed, 13 May 2009 00:23:31 +0000</pubDate>
		<guid isPermaLink="false">http://andrewchenblog.com/2007/07/11/whats-your-viral-loop-understanding-the-engine-of-adoption/#comment-1758</guid>
		<description>that&#039;s nice, spreading some helpful information about the  engine of adoption keep up the good work..</description>
		<content:encoded><![CDATA[<p>that&#39;s nice, spreading some helpful information about the  engine of adoption keep up the good work..</p>
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		<title>By: Go-to-market strategies for vertical social products &#124; Futuristic Play by @Andrew_Chen</title>
		<link>http://andrewchenblog.com/2007/07/11/whats-your-viral-loop-understanding-the-engine-of-adoption/comment-page-1/#comment-1069</link>
		<dc:creator>Go-to-market strategies for vertical social products &#124; Futuristic Play by @Andrew_Chen</dc:creator>
		<pubDate>Mon, 20 Oct 2008 15:01:06 +0000</pubDate>
		<guid isPermaLink="false">http://andrewchenblog.com/2007/07/11/whats-your-viral-loop-understanding-the-engine-of-adoption/#comment-1069</guid>
		<description>[...] you think of a viral loop as generations upon generations of users inviting each other, it&#8217;s very important that each [...]</description>
		<content:encoded><![CDATA[<p>[...] you think of a viral loop as generations upon generations of users inviting each other, it&#8217;s very important that each [...]</p>
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		<title>By: Damian</title>
		<link>http://andrewchenblog.com/2007/07/11/whats-your-viral-loop-understanding-the-engine-of-adoption/comment-page-1/#comment-635</link>
		<dc:creator>Damian</dc:creator>
		<pubDate>Tue, 29 Jul 2008 21:49:21 +0000</pubDate>
		<guid isPermaLink="false">http://andrewchenblog.com/2007/07/11/whats-your-viral-loop-understanding-the-engine-of-adoption/#comment-635</guid>
		<description>&lt;p&gt;Hello Andrew, &lt;/p&gt;

&lt;p&gt;Your website is a great source of relevant information for marketers. Kuddos!&lt;/p&gt;

&lt;p&gt;I was wondering what were your thoughts about Sprout (sproutbuilder.com) as a viral loop.&lt;/p&gt;

&lt;p&gt;Many thanks in advance!&lt;/p&gt;

&lt;p&gt;Cheers,&lt;/p&gt;

&lt;p&gt;Damian&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Hello Andrew, </p>
<p>Your website is a great source of relevant information for marketers. Kuddos!</p>
<p>I was wondering what were your thoughts about Sprout (sproutbuilder.com) as a viral loop.</p>
<p>Many thanks in advance!</p>
<p>Cheers,</p>
<p>Damian</p>
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		<title>By: Phlyman</title>
		<link>http://andrewchenblog.com/2007/07/11/whats-your-viral-loop-understanding-the-engine-of-adoption/comment-page-1/#comment-634</link>
		<dc:creator>Phlyman</dc:creator>
		<pubDate>Wed, 28 May 2008 23:20:03 +0000</pubDate>
		<guid isPermaLink="false">http://andrewchenblog.com/2007/07/11/whats-your-viral-loop-understanding-the-engine-of-adoption/#comment-634</guid>
		<description>&lt;p&gt;I am interested in learning how to use viral loops with durable goods marketing on the internet.  I have seen many articles discussing the use of internet products and services as the business model.  But how can this work with a physical product.  Can you refer me to information in this regard?&lt;br /&gt;
I think with a compelling story and a product that supports that story, a viral loop would be an excellent method of expanding one&#039;s customer base.&lt;/p&gt;

&lt;p&gt;Thanks, phlyman&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>I am interested in learning how to use viral loops with durable goods marketing on the internet.  I have seen many articles discussing the use of internet products and services as the business model.  But how can this work with a physical product.  Can you refer me to information in this regard?<br />
I think with a compelling story and a product that supports that story, a viral loop would be an excellent method of expanding one&#8217;s customer base.</p>
<p>Thanks, phlyman</p>
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		<title>By: Michelle</title>
		<link>http://andrewchenblog.com/2007/07/11/whats-your-viral-loop-understanding-the-engine-of-adoption/comment-page-1/#comment-633</link>
		<dc:creator>Michelle</dc:creator>
		<pubDate>Fri, 23 May 2008 19:01:29 +0000</pubDate>
		<guid isPermaLink="false">http://andrewchenblog.com/2007/07/11/whats-your-viral-loop-understanding-the-engine-of-adoption/#comment-633</guid>
		<description>&lt;p&gt;Success Story...&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/magazine/125/nings-infinite-ambition.html&quot; rel=&quot;nofollow&quot;&gt;http://www.fastcompany.com/magazine/125/nings-infinite-ambition.html&lt;/a&gt;&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Success Story&#8230;</p>
<p><a href="http://www.fastcompany.com/magazine/125/nings-infinite-ambition.html" rel="nofollow">http://www.fastcompany.com/magazine/125/nings-infinite-ambition.html</a></p>
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		<title>By: Dhruv</title>
		<link>http://andrewchenblog.com/2007/07/11/whats-your-viral-loop-understanding-the-engine-of-adoption/comment-page-1/#comment-632</link>
		<dc:creator>Dhruv</dc:creator>
		<pubDate>Fri, 16 May 2008 12:34:23 +0000</pubDate>
		<guid isPermaLink="false">http://andrewchenblog.com/2007/07/11/whats-your-viral-loop-understanding-the-engine-of-adoption/#comment-632</guid>
		<description>&lt;p&gt;I also think that people have become smarter than just giving you access to their address book without really trying out a product. Some new users might get caught in this trap. But if you&#039;re product doesn&#039;t cut it, eventually, that leaky bucket is going to catch up with your viral expansion.&lt;br /&gt;
For eg, Facebook is great product, so you want to tell other people about it. As is the case with Apple products.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>I also think that people have become smarter than just giving you access to their address book without really trying out a product. Some new users might get caught in this trap. But if you&#8217;re product doesn&#8217;t cut it, eventually, that leaky bucket is going to catch up with your viral expansion.<br />
For eg, Facebook is great product, so you want to tell other people about it. As is the case with Apple products.</p>
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		<title>By: HaraldPlays</title>
		<link>http://andrewchenblog.com/2007/07/11/whats-your-viral-loop-understanding-the-engine-of-adoption/comment-page-1/#comment-631</link>
		<dc:creator>HaraldPlays</dc:creator>
		<pubDate>Mon, 28 Jan 2008 22:06:17 +0000</pubDate>
		<guid isPermaLink="false">http://andrewchenblog.com/2007/07/11/whats-your-viral-loop-understanding-the-engine-of-adoption/#comment-631</guid>
		<description>&lt;p&gt;Echo the previous comment. Ipod and Iphone are great examples of offline viral marketing. You&#039;d think it&#039;d be harder to go viral without an online component. But there it is: people love them, they look cool, and lots of people want them.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Echo the previous comment. Ipod and Iphone are great examples of offline viral marketing. You&#8217;d think it&#8217;d be harder to go viral without an online component. But there it is: people love them, they look cool, and lots of people want them.</p>
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		<title>By: jovan jewett</title>
		<link>http://andrewchenblog.com/2007/07/11/whats-your-viral-loop-understanding-the-engine-of-adoption/comment-page-1/#comment-630</link>
		<dc:creator>jovan jewett</dc:creator>
		<pubDate>Tue, 09 Oct 2007 20:17:04 +0000</pubDate>
		<guid isPermaLink="false">http://andrewchenblog.com/2007/07/11/whats-your-viral-loop-understanding-the-engine-of-adoption/#comment-630</guid>
		<description>&lt;p&gt;Just wondering, what&#039;s the point to this crap. It all just seems like a useless waste of time to me. If you can develop a useful product people will want it without trying to trick them. &lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Just wondering, what&#8217;s the point to this crap. It all just seems like a useless waste of time to me. If you can develop a useful product people will want it without trying to trick them. </p>
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		<title>By: Ted Rheingold</title>
		<link>http://andrewchenblog.com/2007/07/11/whats-your-viral-loop-understanding-the-engine-of-adoption/comment-page-1/#comment-629</link>
		<dc:creator>Ted Rheingold</dc:creator>
		<pubDate>Tue, 17 Jul 2007 05:40:41 +0000</pubDate>
		<guid isPermaLink="false">http://andrewchenblog.com/2007/07/11/whats-your-viral-loop-understanding-the-engine-of-adoption/#comment-629</guid>
		<description>&lt;p&gt;Brilliant. Makes me think a lot of Jeremy Liew&#039;s thoughts on knowing the gates in the widget adoption process and maximizing users&#039; passage thru them.&lt;/p&gt;

&lt;p&gt;I&#039;m very regretful that we did not get to meet at CommunityNext. If you&#039;d ever like to stop in the Dogster &amp; Catster offices we&#039;d love to have you.&lt;/p&gt;

&lt;p&gt;Most respectfully,&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Brilliant. Makes me think a lot of Jeremy Liew&#8217;s thoughts on knowing the gates in the widget adoption process and maximizing users&#8217; passage thru them.</p>
<p>I&#8217;m very regretful that we did not get to meet at CommunityNext. If you&#8217;d ever like to stop in the Dogster &#038; Catster offices we&#8217;d love to have you.</p>
<p>Most respectfully,</p>
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		<title>By: john hui</title>
		<link>http://andrewchenblog.com/2007/07/11/whats-your-viral-loop-understanding-the-engine-of-adoption/comment-page-1/#comment-628</link>
		<dc:creator>john hui</dc:creator>
		<pubDate>Tue, 17 Jul 2007 04:16:27 +0000</pubDate>
		<guid isPermaLink="false">http://andrewchenblog.com/2007/07/11/whats-your-viral-loop-understanding-the-engine-of-adoption/#comment-628</guid>
		<description>&lt;p&gt;A lot of cool thoughts! What I doubt is that with so many websites out there, how often people are willing to recommend a site to their friends without even using it first?&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>A lot of cool thoughts! What I doubt is that with so many websites out there, how often people are willing to recommend a site to their friends without even using it first?</p>
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		<title>By: dave mcclure</title>
		<link>http://andrewchenblog.com/2007/07/11/whats-your-viral-loop-understanding-the-engine-of-adoption/comment-page-1/#comment-627</link>
		<dc:creator>dave mcclure</dc:creator>
		<pubDate>Fri, 13 Jul 2007 10:47:02 +0000</pubDate>
		<guid isPermaLink="false">http://andrewchenblog.com/2007/07/11/whats-your-viral-loop-understanding-the-engine-of-adoption/#comment-627</guid>
		<description>&lt;p&gt;hah.  right on target. just re-read this &amp; saw the part about &quot;induction proofs&quot;.&lt;/p&gt;

&lt;p&gt;not even 24 hours ago, was just thinking about it the same way: &quot;ok, so let&#039;s assume that you already got the app because you discovered it from a friend...&quot;  &lt;/p&gt;

&lt;p&gt;felt exactly like the setup for inductive proof.  i couldn&#039;t remember the exact term until you mentioned it, but i was thinking &quot;something about this feels like math proofs or recursion... hmmm&quot;&lt;/p&gt;

&lt;p&gt;funny.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>hah.  right on target. just re-read this &#038; saw the part about &#8220;induction proofs&#8221;.</p>
<p>not even 24 hours ago, was just thinking about it the same way: &#8220;ok, so let&#8217;s assume that you already got the app because you discovered it from a friend&#8230;&#8221;  </p>
<p>felt exactly like the setup for inductive proof.  i couldn&#8217;t remember the exact term until you mentioned it, but i was thinking &#8220;something about this feels like math proofs or recursion&#8230; hmmm&#8221;</p>
<p>funny.</p>
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		<title>By: Matt</title>
		<link>http://andrewchenblog.com/2007/07/11/whats-your-viral-loop-understanding-the-engine-of-adoption/comment-page-1/#comment-626</link>
		<dc:creator>Matt</dc:creator>
		<pubDate>Thu, 12 Jul 2007 19:57:34 +0000</pubDate>
		<guid isPermaLink="false">http://andrewchenblog.com/2007/07/11/whats-your-viral-loop-understanding-the-engine-of-adoption/#comment-626</guid>
		<description>&lt;p&gt;Good stuff Andrew.  You mentioned Tagged.com&#039;s funnel - I got &quot;tricked&quot; into registering for YouNoodle the same way.  I just wanted to see why people were talking about me.  After I was in the site I immediately sent out an email to a couple investor dudes and said, &quot;keep an eye on this one.&quot;&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Good stuff Andrew.  You mentioned Tagged.com&#8217;s funnel &#8211; I got &#8220;tricked&#8221; into registering for YouNoodle the same way.  I just wanted to see why people were talking about me.  After I was in the site I immediately sent out an email to a couple investor dudes and said, &#8220;keep an eye on this one.&#8221;</p>
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		<title>By: Dave</title>
		<link>http://andrewchenblog.com/2007/07/11/whats-your-viral-loop-understanding-the-engine-of-adoption/comment-page-1/#comment-625</link>
		<dc:creator>Dave</dc:creator>
		<pubDate>Thu, 12 Jul 2007 19:04:00 +0000</pubDate>
		<guid isPermaLink="false">http://andrewchenblog.com/2007/07/11/whats-your-viral-loop-understanding-the-engine-of-adoption/#comment-625</guid>
		<description>&lt;p&gt;friggin awesome post.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>friggin awesome post.</p>
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