Comments on: What every Web 2.0 entrepreneur should know about virtual goods http://andrewchenblog.com/2007/06/23/what-every-web-20-entrepreneur-should-know-about-virtual-goods/ Essays on viral marketing, freemium, and social gaming Mon, 21 May 2012 01:55:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: To my first 10,000 blog subscribers: Thank you! | Andrew Chen (@andrew_chen) http://andrewchenblog.com/2007/06/23/what-every-web-20-entrepreneur-should-know-about-virtual-goods/comment-page-1/#comment-2038 To my first 10,000 blog subscribers: Thank you! | Andrew Chen (@andrew_chen) Wed, 19 Aug 2009 20:58:20 +0000 http://andrewchenblog.com/2007/06/23/what-every-web-20-entrepreneur-should-know-about-virtual-goods/#comment-2038 [...] What every Web 2.0 entrepreneur should know about virtual goods [...] [...] What every Web 2.0 entrepreneur should know about virtual goods [...]

]]> By: Adam Martin http://andrewchenblog.com/2007/06/23/what-every-web-20-entrepreneur-should-know-about-virtual-goods/comment-page-1/#comment-646 Adam Martin Sat, 07 Jul 2007 13:24:52 +0000 http://andrewchenblog.com/2007/06/23/what-every-web-20-entrepreneur-should-know-about-virtual-goods/#comment-646 <p>On the User Acquisition side, I strongly suggest you take a look at Perplex City (and the other ARGs too, but PXC is the only one to make a commercial success). Unfortunately, the sequel has been cancelled, and most of the rich community and online user-acquisition stuff has gone off line (although the core game is *mostly* archived and available).</p> <p>Simply put, we did an excellent job of giving players items that had value to non-players but no value to other existing players - so that they gave them away as free introductory gifts to non-players, and acquired vast numbers of new users for us. </p> <p>Or have a look for the panel I did at Casuality 2006 on Alternative Business Models for Mobile - there's a bunch of issues that came up around getting your product into people's hands whilst circumventing the traditional channels (or co-opting them to work for you rather than against you). I'm not sure how much of that got blogged though.</p> <p>Email me if you want more info or contact info for other ex-PXC people.</p> On the User Acquisition side, I strongly suggest you take a look at Perplex City (and the other ARGs too, but PXC is the only one to make a commercial success). Unfortunately, the sequel has been cancelled, and most of the rich community and online user-acquisition stuff has gone off line (although the core game is *mostly* archived and available).

Simply put, we did an excellent job of giving players items that had value to non-players but no value to other existing players – so that they gave them away as free introductory gifts to non-players, and acquired vast numbers of new users for us.

Or have a look for the panel I did at Casuality 2006 on Alternative Business Models for Mobile – there’s a bunch of issues that came up around getting your product into people’s hands whilst circumventing the traditional channels (or co-opting them to work for you rather than against you). I’m not sure how much of that got blogged though.

Email me if you want more info or contact info for other ex-PXC people.

]]> By: Darren Herman http://andrewchenblog.com/2007/06/23/what-every-web-20-entrepreneur-should-know-about-virtual-goods/comment-page-1/#comment-645 Darren Herman Sun, 24 Jun 2007 23:46:10 +0000 http://andrewchenblog.com/2007/06/23/what-every-web-20-entrepreneur-should-know-about-virtual-goods/#comment-645 <p>Andrew, this is a fantastic recap. The 5-15% of users who purchase virtual goods have created a fairly large market, and I believe that the percentage will increase over time, if there is value to acquire.</p> <p>Wish I was at the event!</p> Andrew, this is a fantastic recap. The 5-15% of users who purchase virtual goods have created a fairly large market, and I believe that the percentage will increase over time, if there is value to acquire.

Wish I was at the event!

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