Comments on: New metrics for social media sites? http://andrewchenblog.com/2006/10/27/new-metrics-for-social-media-sites/ Essays on viral marketing, freemium, and social gaming Wed, 25 Aug 2010 18:25:48 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Jordan http://andrewchenblog.com/2006/10/27/new-metrics-for-social-media-sites/comment-page-1/#comment-870 Jordan Fri, 27 Oct 2006 20:51:02 +0000 http://andrewchenblog.com/2006/10/27/new-metrics-for-social-media-sites/#comment-870 <p>And how's your love life, Mr know-it-all. Project much? =o)</p> <p>Again, essentially what you're saying is that branding comes down to trust. We've been over this. I'm not saying metrics might be a replacement for people.</p> <p>What Scott is saying is that media companies have been talking about "engagement" in the abstract for years now, and now there might be a way to measure this in a more objective manner.</p> <p>I don't think anyone is trying to dethrone trust/branding. But what they are trying to do is come up with a target for reaching audiences that is a bit less hazy than advertising of the previous century.</p> And how’s your love life, Mr know-it-all. Project much? =o)

Again, essentially what you’re saying is that branding comes down to trust. We’ve been over this. I’m not saying metrics might be a replacement for people.

What Scott is saying is that media companies have been talking about “engagement” in the abstract for years now, and now there might be a way to measure this in a more objective manner.

I don’t think anyone is trying to dethrone trust/branding. But what they are trying to do is come up with a target for reaching audiences that is a bit less hazy than advertising of the previous century.

]]>